Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Franks Distributing Inc.
Overview
(11)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Deciduous Fruit:
Grapes
Cooking Vegetables:
Eggplant, Green Beans
Salad Vegetables:
Peppers, Bell, Tomatoes, Green Bell Peppers, Red Cherry Tomatoes, Greenhouse/Hydroponic Tomatoes, Red Plum/Roma Tomatoes, Grape Tomatoes
Pro Health LLC HQ
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
McKinney, 75070
Texas
Cooking Vegetables:
Potatoes
A & Z Produce
Overview
(3)
(0)
(10)
Business Type:
Broker,
Wholesaler
Location HQ:
North Salt Lake, 84054
Utah
Berries:
Blackberries, Blueberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries
Deciduous Fruit:
Koru Apples, Cosmic Crisp® Apples, Envy™ Apples, Jazz™ Apples
Highline Produce Ltd dba Highline Mushrooms
Overview
(19)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Leamington, N8H 3V5
Ontario
Cooking Vegetables:
Mushrooms, White/Button Mushrooms, Oyster Mushrooms, Portabella Mushrooms, Shiitake Mushrooms
Organic Produce:
Organic Mushrooms
Sunterra Distribution LLC
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Dallas, 75201
Texas
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
Vick Family Farms
Overview
(9)
(1)
(4)
Business Type:
Grower,
Shipper
Location HQ:
Wilson, 27896
North Carolina
Organic Produce:
Organic Sweet Potatoes
Cooking Vegetables:
Bicolor Sweet Corn, Orange-Flesh Sweet Potatoes, Sweet Potatoes
Max Group Corporation
Overview
(6)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
City Of Industry, 91745
California
Citrus:
Limes
Tropical Fruit:
Mangoes, Ataulfo Mangoes, Tommy Atkins Mangoes, Kent Mangoes, Keitt Mangoes
Cooking Vegetables:
Green Beans, Green Cabbage, Corn, White Sweet Corn
Basin Gold Cooperative
Overview
(5)
(1)
(2)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Pasco, 99301
Washington
Cooking Vegetables:
Onions, Bulb, Potatoes
RCF Distributors LLC HQ
Overview
(4)
(0)
(3)
Business Type:
Grower,
Shipper
Location HQ:
Rio Rico, 85648
Arizona
Citrus:
Grapefruit, Lemons, Limes, Oranges
Melons:
Watermelon
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Onions, Bulb, Peppers, Chili
Salad Vegetables:
Peppers, Bell
M. Levin and Company, Inc.
Overview
(3)
(0)
(12)
Business Type:
Wholesaler
Location HQ:
Philadelphia, 19153
Pennsylvania
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
