Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Military Produce Group LLC HQ
Overview
(16)
(9)
(6)
Business Type:
Retailer,
Wholesaler
Location HQ:
Norfolk, 23502
Virginia
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Honeydew, Watermelon
Soli Organics
Overview
(21)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Rockingham, 22802
Virginia
Cooking Vegetables:
Herbs, Basil, Cilantro, Dill, Mint, Oregano, Rosemary, Sage, Thyme
Salad Vegetables:
Lettuce
Cockrell Banana Co Inc
Overview
(6)
(0)
(8)
Business Type:
Retailer,
Wholesaler
Location HQ:
Tupelo, 38804
Mississippi
Citrus:
Oranges
Tropical Fruit:
Bananas
Cooking Vegetables:
Cabbage, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Russ Davis Wholesale Inc HQ
Overview
(6)
(0)
(4)
Business Type:
Broker,
Shipper,
Retailer,
Wholesaler
Location HQ:
Wadena, 56482
Minnesota
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
MamaMia Produce LLC
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
East Rutherford, 07073-1641
New Jersey
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Persian Cucumbers
Cooking Vegetables:
Peppers, Chili
Windsor Distributing Inc HQ
Overview
(4)
(0)
(13)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Naples, 34109
Florida
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Honeydew
Cooking Vegetables:
Asparagus, Cauliflower, Eggplant, Greens, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell
Van Eerden Foodservice Company HQ
Overview
(3)
(0)
(5)
Business Type:
Wholesaler
Location HQ:
Grand Rapids, 49501
Michigan
Tropical Fruit:
Bananas
Cooking Vegetables:
Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries
Val Verde Vegetable Co., Inc.
Overview
(11)
(0)
(9)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
McAllen, 78504
Texas
Citrus:
Lemons, Limes
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Eggplant, Greens, Herbs, Kale, Leeks
Fort Boise Produce Co
Overview
(4)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Parma, 83660
Idaho
Cooking Vegetables:
Onions, Bulb, Onions, Sweet
The Sykes Company
Overview
(3)
(0)
(1)
Business Type:
Importer,
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Melons:
Watermelon, Seedless Red Watermelon
Cooking Vegetables:
Squash, Winter, Zucchini Squash, Yellow Straightneck Squash, Butternut Squash, Kabocha Squash, Spaghetti Squash
Organic Produce:
Organic Squash, Organic Watermelon
