Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![NickeyGregoryCompanyInc-Logo-2024_RGB]()
![Jpg Web_Happy-Dirt-Logo-Blue]()
![logo (002)]()
![unfiproduce_logo]()
![fresh_kampo_1]()
![TruFresh logo (1)_0]()
![pac_pro]()
![Logo Delina Fresh]()
![potandonproduce_0]()
![produce_alliance_final_logo_002_2]()
Nickey Gregory Company, Inc.
Overview
(28)
(0)
(12)
Business Type:
Wholesaler,
Trucking,
Logistics,
Processor,
Foodservice
Location HQ:
Forest Park, 30297
Georgia
Berries:
Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Peaches
Cooking Vegetables:
Artichokes, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Celery
Happy Dirt
Overview
(5)
(11)
(0)
Business Type:
Wholesaler
Location HQ:
Durham, 27703
North Carolina
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Apricots, Cherries, Nectarines
.jpg)
EarthFresh Farms Inc.
Overview
(10)
(0)
(2)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Burlington, L7L 0A1
Ontario
Organic Produce:
Organic Onions, Bulb, Organic Potatoes, Organic Squash
Cooking Vegetables:
Yellow Onions, Red Onions, Vidalia Sweet Onions, Purple Potatoes, Red Potatoes, White Potatoes, Yukon Gold Potatoes
UNFI Produce - Headquarters
Overview
(42)
(0)
(7)
Business Type:
Shipper,
Wholesaler
Location HQ:
Providence, 02908-5637
Rhode Island
Berries:
Cranberries
Deciduous Fruit:
Apples, Figs, Grapes, Pears, Pomegranates
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches
Meridian Fine Foods, LLC (FreshKampo)
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
San Antonio, 78213-4211
Texas
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Tropical Fruit:
Avocados
Cooking Vegetables:
Asparagus, Brussels Sprouts
Organic Produce:
Organic Blackberries, Organic Blueberries, Organic Raspberries
_0.jpg)
Trufresh a dba of Sofia Produce LLC
Overview
(7)
(0)
(2)
Business Type:
Broker,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Peppers, Chili, Squash, Winter
Salad Vegetables:
Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers
Specialties:
Tomatillo
Pacific Produce
Overview
(8)
(0)
(0)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Miami, 33166-6812
Florida
Berries:
Blueberries
Deciduous Fruit:
Grapes, Grapes
Tropical Fruit:
Avocados, Avocados, Mangoes
Cooking Vegetables:
Asparagus, Asparagus
Delina Inc
Overview
(8)
(0)
(1)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Weston, 33326
Florida
Tropical Fruit:
Mangoes, Papayas
Specialties:
Boniato, Ginger Root, Horseradish, Kiwano, Malanga, Mamey Sapote, Passion Fruit, Dragon Fruit
Potandon Produce LLC HQ
Overview
(18)
(0)
(16)
Business Type:
Broker
Location HQ:
Idaho Falls, 83402
Idaho
Cooking Vegetables:
Onions, Bulb, Potatoes
Produce Alliance LLC
Overview
(1)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Chicago, 60654
Illinois
Cooking Vegetables:
Onions, Bulb, Potatoes
