Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Latin Specialties LLC
Overview
(4)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Houston, 77022
Texas
Citrus:
Grapefruit, Lemons, Limes
Deciduous Fruit:
Apples, Pears, Pomegranates
Tropical Fruit:
Avocados, Bananas, Coconuts, Mangoes
Veggies Inc
Overview
(6)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Berries:
Strawberries
Deciduous Fruit:
Grapes, Pears
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Peaches
Tropical Fruit:
Mangoes
Cooking Vegetables:
Corn, Eggplant
Montero Farms
Overview
(9)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
McAllen, 78503
Texas
Specialties:
Jicama, Prickly Pear, Tomatillo
Tropical Fruit:
Brown Coconuts, White Coconuts, Golden Pineapple
Cooking Vegetables:
Habanero Peppers, Jalapeño Peppers, Poblano Peppers, Serrano Peppers
Monterey Mushrooms Inc HQ
Overview
(20)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Watsonville, 95076
California
Cooking Vegetables:
Mushrooms, White/Button Mushrooms, Crimini Mushrooms, Enoki Mushrooms, Morel Mushrooms, Oyster Mushrooms, Portabella Mushrooms, Shiitake Mushrooms, Black Chanterelle Mushrooms, Hedgehog Mushrooms
Coosemans LA Shipping
Overview
(6)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Vernon, 90058-2402
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Limes, Oranges
Deciduous Fruit:
Apples, Asian Pears
State Street Produce Inc
Overview
(3)
(0)
(5)
Business Type:
Shipper,
Importer
Location HQ:
San Antonio, 78216-7851
Texas
Deciduous Fruit:
Apples
Cooking Vegetables:
Cabbage, Cauliflower, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots, Celery, Onions, Green
Specialties:
Bok Choy
Christopher Ranch LLC HQ
Overview
(9)
(0)
(3)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Gilroy, 95020
California
Stone Fruit:
Cherries
Cooking Vegetables:
Garlic
Salad Vegetables:
Peppers, Bell
Specialties:
Ginger Root, Shallots
Organic Produce:
Organic Garlic, Organic Herbs, Organic Onions, Bulb
Wholesale Produce Supply LLC HQ
Overview
(19)
(8)
(19)
Business Type:
Broker,
Exporter,
Importer,
Wholesaler
Location HQ:
Minneapolis, 55414
Minnesota
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
E W Brandt & Sons Inc HQ
Overview
(6)
(0)
(7)
Business Type:
Broker,
Exporter,
Grower,
Shipper
Location HQ:
Wapato, 98939
Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus, Onions, Bulb, Potatoes
Peebles Organic Farms LLC
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Augusta, 72006
Arkansas
Cooking Vegetables:
Potatoes
