Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Pasquinelli Produce Co
Overview
(4)
(0)
(2)
Business Type:
Grower
Location HQ:
Yuma, 85364
Arizona
Melons:
Watermelon
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Spinach, Broccoli, Lettuce, Romaine
Umina Brothers Inc
Overview
(4)
(0)
(9)
Business Type:
Exporter,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Berries:
Strawberries
Tropical Fruit:
Papayas, Pineapple, Bananas
Cooking Vegetables:
Corn, Mushrooms
Salad Vegetables:
Lettuce, Sprouts
True Leaf Farms LLC
Overview
(5)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
San Juan Bautista, 95045-9733
California
Cooking Vegetables:
Kale
Salad Vegetables:
Lettuce, Romaine, Baby Spinach, Green Leaf Lettuce, Red Leaf Lettuce
Tomahawk Produce
Overview
(3)
(0)
(0)
Business Type:
Broker,
Exporter,
Grower,
Shipper
Location HQ:
Shell Beach, 93449
California
Cooking Vegetables:
Peas, Squash, Summer, Squash, Winter, Green Beans, Snow Peas
I Love Produce LLC
Overview
(5)
(0)
(7)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler,
Processor
Location HQ:
West Grove, 19390
Pennsylvania
Specialties:
Ginger Root, Shallots
Deciduous Fruit:
Fuji Apples, Asian Pears
Cooking Vegetables:
Snow Peas, Sugar Snap Peas, Garlic
Tropical Fruit:
Coconuts
La Tulense Food & Imports Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Denver, 80216
Colorado
Citrus:
Key Limes
Cooking Vegetables:
Jalapeño Peppers, Onions, Bulb
Tropical Fruit:
Avocados
Salad Vegetables:
Tomatoes
Boulder Canyon Organics
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Mesa, 99343
Washington
Cooking Vegetables:
Onions, Bulb, Potatoes
Stamoules Produce Inc HQ
Overview
(7)
(0)
(3)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Mendota, 93640
California
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Corn
Salad Vegetables:
Peppers, Bell, Broccoli
Marengo Foods Company LLC HQ
Overview
(11)
(0)
(2)
Business Type:
Grower,
Shipper,
Processor
Location HQ:
San Juan, 78589-4299
Texas
Salad Vegetables:
Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Red Cherry Tomatoes, Red Cherry Tomatoes on the Vine, Greenhouse/Hydroponic Tomatoes, Red Plum/Roma Tomatoes
Cooking Vegetables:
Zucchini Squash, Yellow Straightneck Squash
MexFresh Produce
Overview
(9)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Edinburg, 78539-6668
Texas
Citrus:
Limes, Persian Limes
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers
Cooking Vegetables:
Peppers, Chili
Specialties:
Tomatillo
