Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Pero Family Farms Food Co LLC HQ
Overview
(14)
(0)
(6)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Delray Beach, 33446
Florida
Cooking Vegetables:
Eggplant, Peppers, Chili, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers
Emerald Packaging Inc
Overview
(10)
(0)
(0)
Business Type:
Packaging,
Other
Location HQ:
Union City, 94587
California
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines, Specialty Citrus
Deciduous Fruit:
Apples
Cooking Vegetables:
Green Beans, Brussels Sprouts, Cauliflower
Sigma Sales Inc
Overview
(10)
(0)
(7)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Rio Rico, 85621
Arizona
Deciduous Fruit:
Grapes
Melons:
Honeydew, Watermelon, Seedless Red Watermelon
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
National Produce Consultants LLC Powered by Foodbuy
Overview
(22)
(0)
(0)
Business Type:
Management & Consulting,
Other,
Foodservice
Location HQ:
Allen, 75013-8098
Texas
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Tutuli Produce LLC
Overview
(3)
(0)
(0)
Business Type:
Exporter,
Shipper,
Importer
Location HQ:
Rio Rico, 85648
Arizona
Citrus:
Limes
Melons:
Watermelon
Tropical Fruit:
Mangoes
Salad Vegetables:
Peppers, Bell, Pickling Cucumbers
Cooking Vegetables:
Peppers, Chili, Squash, Summer, Squash, Winter, Green Beans
GSC Enterprises Inc
Overview
(3)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Sulphur Springs, 75483
Texas
Cooking Vegetables:
Onions, Bulb, Potatoes
Muranaka Farm Inc
Overview
(8)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Moorpark, 93021
California
Cooking Vegetables:
Beets, Greens, Herbs, Kale, Leeks, Cilantro, Parsley
Salad Vegetables:
Onions, Green, Radishes
XO Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
McAllen, 78501-3919
Texas
Citrus:
Limes
Tropical Fruit:
Mangoes, Papayas
Specialties:
Tomatillo
Cooking Vegetables:
Cilantro, Jalapeño Peppers
Kitchen Pride Mushroom Farms Inc
Overview
(7)
(0)
(5)
Business Type:
Grower,
Shipper
Location HQ:
Gonzales, 78629
Texas
Cooking Vegetables:
Mushrooms, White/Button Mushrooms, Crimini Mushrooms, Enoki Mushrooms, Morel Mushrooms, Oyster Mushrooms, Portabella Mushrooms, Shiitake Mushrooms, Black Chanterelle Mushrooms, Hedgehog Mushrooms
VP Fresh Produce LLC
Overview
(4)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Melons:
Watermelon
Cooking Vegetables:
Peppers, Chili, Squash, Summer, Squash, Winter, Jalapeño Peppers, Pasilla Peppers, Poblano Peppers
Salad Vegetables:
Cucumbers, Tomatoes
Specialties:
Tomatillo
