Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Creekside Organics Inc
Overview
(5)
(0)
(0)
Business Type:
Broker,
Shipper
Location HQ:
Bakersfield, 93301
California
Melons:
Cantaloupe
Cooking Vegetables:
Leeks
Salad Vegetables:
Celery
Specialties:
Kale Sprouts, Rapini
Organic Produce:
Organic Artichokes, Organic Asparagus, Organic Beans, Organic Beets, Organic Broccoli
TFC
Overview
(11)
(0)
(10)
Business Type:
Exporter,
Wholesaler
Location HQ:
Lafayette, 94549
California
Berries:
Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus
Salad Vegetables:
Broccoli
RJO Produce Marketing HQ
Overview
(6)
(4)
(6)
Business Type:
Broker,
Wholesaler
Location HQ:
Fresno, 93711
California
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Figs, Grapes
North Shore Greenhouses, Inc./DBA North Shore Living Herbs & Greens
Overview
(7)
(0)
(0)
Business Type:
Grower,
Shipper,
Potted Plants,
Logistics,
Marketing & Advertising
Location HQ:
Thermal, 92274
California
Specialties:
Kale Sprouts, Salad Savoy
Organic Produce:
Organic Herbs
Cooking Vegetables:
Chives, Cilantro, Sage, Savory, Oregano, Thyme, Basil
Stehly Farms Organics
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower
Location HQ:
Valley Center, 92082
California
Citrus:
Grapefruit, Lemons, Limes, Oranges
Tropical Fruit:
Avocados
Cooking Vegetables:
Greens
Rio Fresh Inc
Overview
(8)
(0)
(3)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
San Juan, 78589
Texas
Melons:
Cantaloupe
Cooking Vegetables:
Leeks
Organic Produce:
Organic Beets
King Quality Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Los Angeles, 90021-2314
California
Cooking Vegetables:
Squash, Summer, Green Beans, Basil, Habanero Peppers, Anaheim Peppers, Zucchini Squash
Salad Vegetables:
Cucumbers, Tomatoes, Beefsteak Tomatoes, Persian Cucumbers
Fewel Farms LLC
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Prosser, 99350
Washington
Deciduous Fruit:
Apples, Braeburn Apples, Fuji Apples, Gala Apples, Granny Smith Apples, Honeycrisp Apples, Jonagold Apples
Cooking Vegetables:
Pumpkins
Duncan Family Farms LLC
Overview
(12)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Goodyear, 85395
Arizona
Cooking Vegetables:
Beets, Cabbage, Herbs, Kale, Potatoes, Turnips
Salad Vegetables:
Spinach, Romaine
Specialties:
Frisee, Salad Savoy
Mega Produce LLC
Overview
(10)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
McAllen, 78503-8981
Texas
Tropical Fruit:
Coconuts
Cooking Vegetables:
Beets, Cilantro
Salad Vegetables:
Broccoli, Carrots
Specialties:
Cactus Leaves, Chayote, Baby Green Onion
