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Cooking Vegetables

Varieties

Sales Strategies

Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
Samples can help familiarize consumers with lesser-known vegetables.
Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

Because of the variety available within the category, combination pricing promotions are difficult for this category.
Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.

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Hyfood

Overview (3) (0) (0)

Business Type:

Exporter, Grower

Location HQ:

Linares, 67828 Nuevo León

Cooking Vegetables:

Peppers, Chili, Banana Wax Peppers, Habanero Peppers, Thai Chili Peppers, Ghost Peppers, Scotch Bonnet Peppers

AVL Fresh Produce

Overview (1) (0) (0)

Business Type:

Exporter, Grower, Shipper

Location HQ:

Saltillo, Coahuila de Zaragoza

Cooking Vegetables:

Cilantro, White Onions, Red Onions, Red Boiler Onions, White Boiler Onions, Anaheim Peppers, Jalapeño Peppers, Poblano Peppers, Serrano Peppers, White Potatoes

Texas Green Star LLC

Overview (4) (0) (0)

Business Type:

Grower, Shipper

Location HQ:

Sanger, 76266 Texas

Cooking Vegetables:

Kale, Green Swiss Chard, Red Swiss Chard, Cilantro, Basil, Dill, Parsley

Specialties:

Frisee, Watercress

Salad Vegetables:

Green Leaf Lettuce

GOLDEN BASIL FARM LLC

Overview (2) (0) (0)

Business Type:

Grower, Shipper

Location HQ:

Aiea, 96701 Hawaii

Cooking Vegetables:

Herbs, Basil

Exp Group LLC

Overview (10) (0) (0)

Business Type:

Exporter, Importer, Wholesaler

Location HQ:

North Bergen, 07047 New Jersey

Citrus:

Lemons, Limes, Oranges

Melons:

Watermelon

Tropical Fruit:

Avocados, Hass Avocados, Bananas, Carambola, Coconuts, Mangoes

ALK Trading Corp

Overview (5) (0) (0)

Business Type:

Importer, Wholesaler

Location HQ:

Doral, 33126 Florida

Citrus:

Clementines / Mandarins / Tangerines

Deciduous Fruit:

Apples, Pears

Tropical Fruit:

Bananas

Specialties:

Calabaza, Chayote, Ginger Root, Malanga, Name, Dragon Fruit

Mushroom King Farm

Overview (1) (0) (1)

Business Type:

Grower

Location HQ:

Manalapan, 07726 New Jersey

Cooking Vegetables:

Mushrooms

Owyhee Produce

Overview (8) (0) (2)

Business Type:

Grower, Shipper

Location HQ:

Parma, 83660 Idaho

Cooking Vegetables:

Asparagus, Onions, Bulb, Sweet Potatoes

Millennium Pacific Greenhouses

Overview (3) (0) (0)

Business Type:

Grower

Location HQ:

Tehachapi, 93561-8075 California

Salad Vegetables:

Tomatoes, Beefsteak Tomatoes, Red Cherry Tomatoes, Red Cherry Tomatoes on the Vine, Red Cocktail Tomatoes, Yellow Plum/Roma Tomatoes, Red Tomatoes on the Vine, Grape Tomatoes, Red Cocktail Tomatoes on the Vine

Cooking Vegetables:

Peppers, Chili