Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Georges Helfer S A
Overview
(2)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Rungis, 94538
Berries:
Strawberries
Citrus:
Grapefruit, Limes
Stone Fruit:
Cherries, Nectarines, Peaches
Tropical Fruit:
Avocados, Kiwifruit, Mangoes, Pineapple
Origo Technik Co
Overview
(0)
(0)
(0)
Business Type:
Importer
Location HQ:
Taipei,
Cooking Vegetables:
Green Beans
Frunet S L
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Shipper
Location HQ:
Torre Del Mar, 29740
Tropical Fruit:
Avocados
Specialties:
Cherimoya
Cooking Vegetables:
Green Beans
Salad Vegetables:
Red Cherry Tomatoes
Spain-La Palma Sociedad Cooperativa Andaluza
Overview
(1)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Granada,
Tropical Fruit:
Avocados
Specialties:
Cherimoya
Cooking Vegetables:
Green Beans
Salad Vegetables:
Red Cherry Tomatoes
Guex Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Two Rivers, 54241
Wisconsin
Cooking Vegetables:
Green Beans
C Petersen & Sons Farm
Overview
(1)
(0)
(0)
Business Type:
Other
Location HQ:
Pentwater, 49449
Michigan
Cooking Vegetables:
Green Beans
Rainbow Acres
Overview
(1)
(0)
(0)
Business Type:
Nursery/Florist
Location HQ:
Vergennes, 05491
Vermont
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooking Vegetables:
Green Beans
Agroaltos S A
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Guatemala,
Cooking Vegetables:
Haricots Verts, Snow Peas, Sugar Snap Peas
Easy and Ready S A
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Wholesaler
Location HQ:
Sacatepequez,
Specialties:
Baby Vegetables
Cooking Vegetables:
Haricots Verts, Snow Peas, Sugar Snap Peas
Par Melba Ltd
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
West Midlands, WV2 2HX
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Haricots Verts, Sugar Snap Peas
