Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Gerardo Andara Machado
Overview
(0)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Comayagua,
Cooking Vegetables:
Squash, Summer, Squash, Winter
PECOINSA/Pedidos Comerciales Internacionales S A
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Panama,
Tropical Fruit:
Pineapple
Cooking Vegetables:
Squash, Summer, Squash, Winter
Jose Rodriguez Rafael
Overview
(0)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Comayagua,
Cooking Vegetables:
Squash, Summer, Squash, Winter
Pacific Harvest NZ Ltd
Overview
(4)
(0)
(0)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Auckland,
Citrus:
Lemons, Oranges, Clementines / Mandarins / Tangerines
Tropical Fruit:
Avocados, Kiwifruit
Cooking Vegetables:
Squash, Summer, Squash, Winter, Green Beans, Zucchini Squash
Specialties:
Persimmons
U. De Frutas Y Leg. Fundada En 1925
Overview
(0)
(0)
(0)
Business Type:
Trade Association
Location HQ:
México D F,
Salad Vegetables:
Peppers, Bell, Cucumbers
Cooking Vegetables:
Squash, Summer, Squash, Winter
Specialties:
Chayote, Tomatillo
Rive Export SA
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
Las Tablas,
Melons:
Honeydew, Watermelon
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salomon Zelay Turcios
Overview
(0)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Comayagua,
Cooking Vegetables:
Squash, Summer, Squash, Winter
JM Bostock LTD
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Hastings,
Deciduous Fruit:
Apples
Cooking Vegetables:
Squash, Summer, Squash, Winter
BYC Exportadores del Valle de Ujarrás SA
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Paraiso, 7100
Tropical Fruit:
Bananas
Cooking Vegetables:
Squash, Summer, Squash, Winter
Specialties:
Chayote, Malanga, Yuca
Ghortex/Grupo Hortícola de Exportación
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
Guatemala,
Cooking Vegetables:
Squash, Summer, Squash, Winter, Snow Peas, Sugar Snap Peas, Zucchini Squash
