Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Giorgio Fresh
Overview
(3)
(0)
(4)
Business Type:
Wholesaler
Location HQ:
Reading, 19560
Pennsylvania
Cooking Vegetables:
Mushrooms
Organic Produce:
Organic Mushrooms
King Fresh Produce LLC
Overview
(17)
(0)
(8)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Importer
Location HQ:
Dinuba, 93618
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples
Prime Time International/Prime Time Sales LLC HQ
Overview
(16)
(0)
(4)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
La Quinta, 92253
California
Melons:
Watermelon
Cooking Vegetables:
Corn, Eggplant, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers
Southern Specialties Inc HQ
Overview
(19)
(0)
(5)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Pompano Beach, 33069
Florida
Berries:
Blackberries, Blueberries
Tropical Fruit:
Carambola
Cooking Vegetables:
Radicchio
Salad Vegetables:
Broccoli
Specialties:
Cherimoya, Frisee, Kale Sprouts, Passion Fruit, Shallots
Bebo Distributing Co Inc
Overview
(16)
(0)
(3)
Business Type:
Exporter,
Grower,
Shipper,
Importer
Location HQ:
Pharr, 78577
Texas
Citrus:
Limes
Cooking Vegetables:
Eggplant, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Cucumbers, Onions, Green, Tomatoes
Specialties:
Chayote, Guava, Tomatillo
Gambles Ontario Produce Inc
Overview
(4)
(0)
(12)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Toronto, M8Y 1H8
Ontario
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Veg-Fresh Farms LLC
Overview
(32)
(0)
(8)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Corona, 92880
California
Berries:
Blueberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Honeydew
Stone Fruit:
Plums
Shabatura Produce
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Windham Centre, N0E 2A0
Ontario
Berries:
Strawberries
Melons:
Cantaloupe
Cooking Vegetables:
Cabbage, Corn, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Plum/Roma Tomatoes
Babé Farms Inc
Overview
(15)
(0)
(3)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Santa Maria, 93458
California
Cooking Vegetables:
Brussels Sprouts, Cabbage, Celery Root, Herbs, Parsley Root, Peas, Peppers, Chili, Radicchio, Squash, Summer
Salad Vegetables:
Spinach
B & G Foods Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Parsippany, 07054
New Jersey
Cooking Vegetables:
Garlic
Salad Vegetables:
Peppers, Bell, Pickling Cucumbers
