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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Garcia Fajardo

Overview (0)   (0)   (0)  
Business Type:
Trade Association
Location HQ:
Comayagua,
Cooking Vegetables:
Eggplant
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Prospero Fonseca Zepeda

Overview (0)   (0)   (0)  
Business Type:
Trade Association
Location HQ:
Comayagua,
Cooking Vegetables:
Eggplant
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Fresq

Overview (2)   (0)   (0)  
Business Type:
Exporter, Grower, Trade Association
Location HQ:
Naaldwijk, 2670 AC
Cooking Vegetables:
Eggplant, Peppers, Chili
Salad Vegetables:
Peppers, Bell, Greenhouse/Hydroponic Tomatoes
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Frutas Edge

Overview (2)   (0)   (0)  
Business Type:
Exporter, Grower, Importer, Wholesaler
Location HQ:
El Ejido, 04700
Cooking Vegetables:
Eggplant
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
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GANTRAP/Grupo de Agroexportadores no Tradicionales de Panama

Overview (2)   (0)   (0)  
Business Type:
Exporter, Grower, Trade Association
Location HQ:
Chitre,
Citrus:
Grapefruit, Lemons, Oranges
Melons:
Watermelon
Tropical Fruit:
Avocados, Coconuts, Mangoes, Papayas, Pineapple
Cooking Vegetables:
Eggplant
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Gogias Konstantinos

Overview (0)   (0)   (0)  
Business Type:
Exporter
Location HQ:
Pelkochori, 63085
Citrus:
Lemons, Oranges, Clementines / Mandarins / Tangerines
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Eggplant
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
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Gustaf Edling Ab

Overview (1)   (0)   (0)  
Business Type:
Exporter, Importer
Location HQ:
Goteborg,
Berries:
Strawberries
Deciduous Fruit:
Apples
Tropical Fruit:
Avocados, Mangoes
Cooking Vegetables:
Eggplant
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Golden Fruits LTD

Overview (0)   (0)   (0)  
Business Type:
Exporter
Location HQ:
Kryoneri, 14568
Citrus:
Oranges
Melons:
Watermelon
Cooking Vegetables:
Eggplant
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Las Hortichuelas SAT

Overview (2)   (0)   (0)  
Business Type:
Exporter, Wholesaler
Location HQ:
Roquetas De Mar, 04720
Cooking Vegetables:
Eggplant, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
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Kopftsalat Trade

Overview (2)   (0)   (0)  
Business Type:
Exporter, Grower, Importer, Wholesaler
Location HQ:
Barcelona, 08040
Melons:
Watermelon
Stone Fruit:
Nectarines, Peaches
Cooking Vegetables:
Eggplant, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes








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