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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Arvac SRL

Overview (1)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper
Location HQ:
Jauregui, 6706
Deciduous Fruit:
Figs
Cooking Vegetables:
Asparagus
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ASS Frucht G Galanis & Co O E

Overview (0)   (0)   (0)  
Business Type:
Exporter
Location HQ:
Krya Vryssi, 58300
Cooking Vegetables:
Asparagus
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Bagno S A

Overview (1)   (0)   (0)  
Business Type:
Exporter, Grower, Importer, Wholesaler
Location HQ:
Guayaquil,
Tropical Fruit:
Bananas, Pineapple
Cooking Vegetables:
Asparagus
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Coop Koryfis

Overview (0)   (0)   (0)  
Business Type:
Exporter
Location HQ:
Alexandreia, 59300
Cooking Vegetables:
Asparagus
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Copam

Overview (1)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper
Location HQ:
Aigues Mortes, 30220
Cooking Vegetables:
Asparagus, Onions, Bulb
Salad Vegetables:
Carrots
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Erupción SA

Overview (2)   (0)   (0)  
Business Type:
Exporter, Grower, Wholesaler
Location HQ:
Manizales,
Cooking Vegetables:
Asparagus
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Evrosspargel

Overview (0)   (0)   (0)  
Business Type:
Exporter
Location HQ:
Nea Vyssa, 68001
Cooking Vegetables:
Asparagus
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Hermes Joint Venture of Asparagus Fruits & Vegetables Prod P

Overview (0)   (0)   (0)  
Business Type:
Exporter
Location HQ:
Karyotissa, 58001
Cooking Vegetables:
Asparagus
Salad Vegetables:
Lettuce
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Klaus Grothmann GmbH

Overview (2)   (0)   (0)  
Business Type:
Exporter, Wholesaler
Location HQ:
Wischhafen, 21737
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Plums
Cooking Vegetables:
Asparagus, Cabbage, Corn, Onions, Bulb, Potatoes
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Palrina Ltd

Overview (2)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Chorleywood, WD3 5RB
Citrus:
Grapefruit
Stone Fruit:
Cherries, Plums
Tropical Fruit:
Mangoes
Cooking Vegetables:
Asparagus








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