Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Richard E Ryan & Associates Ltd
Overview
(7)
(0)
(4)
Business Type:
Broker
Location HQ:
Toronto, M8Y 1H8
Ontario
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Figs, Grapes
Crews & Garcia Inc
Overview
(3)
(0)
(8)
Business Type:
Shipper,
Wholesaler
Location HQ:
Tampa, 33680
Florida
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Lemons, Limes, Oranges
Melons:
Cantaloupe, Honeydew
Tropical Fruit:
Mangoes
George Perry & Sons Inc
Overview
(5)
(0)
(7)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Manteca, 95336
California
Melons:
Watermelon
Cooking Vegetables:
Pumpkins, Squash, Summer, Squash, Winter
D'Arrigo Bros Co of New York Inc
Overview
(15)
(0)
(28)
Business Type:
Exporter,
Shipper,
Importer
Location HQ:
Bronx, 10474
New York
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries
Tropical Fruit:
Avocados, Mangoes
Cooking Vegetables:
Artichokes, Asparagus, Greens
Salad Vegetables:
Carrots
Keith Connell Inc HQ
Overview
(8)
(0)
(8)
Business Type:
Broker,
Wholesaler
Location HQ:
Kansas City, 64114-3243
Missouri
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Capital City Fruit Co Inc
Overview
(9)
(0)
(10)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Des Moines, 50053
Iowa
Melons:
Cantaloupe
Deciduous Fruit:
Green Grapes, Red Grapes
Cooking Vegetables:
Green Beans, Red Beets
Salad Vegetables:
Red Cherry Tomatoes, Greenhouse/Hydroponic Tomatoes
Procacci Brothers Sales Corporation
Overview
(20)
(0)
(17)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Philadelphia, 19148
Pennsylvania
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
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Halls G4, LLP
Overview
(2)
(0)
(7)
Business Type:
Grower,
Shipper
Location HQ:
Hoople, 58243
North Dakota
Cooking Vegetables:
Potatoes
West Lake Fresh
Overview
(7)
(7)
(8)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Watsonville, 95076
California
Berries:
Blackberries, Raspberries, Strawberries
Deciduous Fruit:
Apples
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Squash, Summer, Squash, Winter, Green Beans
Rocky Produce Inc
Overview
(14)
(0)
(22)
Business Type:
Wholesaler
Location HQ:
Detroit, 48209
Michigan
Berries:
Blackberries, Blueberries, Cranberries, Strawberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Apricots
Tropical Fruit:
Carambola
Cooking Vegetables:
Celery Root, Leeks
