Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![nwfarms]()
![bush3-4c]()
![freshfarm-4c_R]()
![SStrock-logo]()
![Courchesne_Larose_Logo]()
![calixtrodistributing_logo]()
![northbayproduce-pmg]()
![schwartz-4c]()
![schulz-sons-4c]()
![Xpeacock-pmg]()
N & W Farm Produce Inc
Overview
(2)
(0)
(4)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Vardaman, 38878
Mississippi
Cooking Vegetables:
Sweet Potatoes
Bushmans' Incorporated HQ
Overview
(19)
(0)
(13)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Rosholt, 54473
Wisconsin
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Tomatoes
Fresh Farms HQ
Overview
(14)
(5)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Deciduous Fruit:
Grapes
Melons:
Watermelon
Salad Vegetables:
Peppers, Bell, Cucumbers, Red Bell Peppers, Green Bell Peppers
Cooking Vegetables:
Squash, Summer, Squash, Winter, Poblano Peppers, Zucchini Squash
S Strock & Co., Inc.
Overview
(15)
(4)
(12)
Business Type:
Shipper,
Wholesaler
Location HQ:
Boston, 02150
Massachusetts
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Courchesne Larose Ltee
Overview
(43)
(4)
(10)
Business Type:
Importer,
Wholesaler
Location HQ:
Montreal, H1J 0A6
Quebec
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Bananas, Mangoes, Pineapple
Cooking Vegetables:
Asparagus
Calixtro Distributing Co Inc HQ
Overview
(9)
(0)
(6)
Business Type:
Broker,
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Melons:
Cantaloupe, Seedless Red Watermelon
Specialties:
Jicama
Cooking Vegetables:
Green Beans, Jalapeño Peppers, Anaheim Peppers, Zucchini Squash, Yellow Straightneck Squash, Butternut Squash, Kabocha Squash
North Bay Produce Inc HQ
Overview
(26)
(11)
(15)
Business Type:
Exporter,
Shipper,
Importer
Location HQ:
Traverse City, 49685
Michigan
Berries:
Blackberries, Blueberries
Deciduous Fruit:
Pomegranates
Organic Produce:
Organic Apples, Organic Asparagus, Organic Blackberries, Organic Blueberries, Organic Raspberries
Cooking Vegetables:
Snow Peas, Sugar Snap Peas
Schwartz, Ben B., & Sons, Inc.
Overview
(12)
(0)
(5)
Business Type:
Broker,
Importer,
Wholesaler,
Trucking
Location HQ:
Detroit, 48209-2977
Michigan
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Apricots
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks
O C Schulz & Sons Inc
Overview
(5)
(11)
(4)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Crystal, 58222
North Dakota
Cooking Vegetables:
Potatoes, Red Potatoes, Yellow-Flesh Potatoes
Monte Vista Potato Grs Co-op Assn
Overview
(0)
(0)
(5)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Monte Vista, 81144
Colorado
Cooking Vegetables:
Potatoes
