Cherries

Commodity Overview

Cherries tend to have a higher price point than many other popular fruits, so take advantage of their rising popularity to boost your bottom line. Make the most of cherry season so shoppers can easily find them. Give cherries a place near the front of the department when supplies are at their peak.

PLUs

4045 regular/red/black
4258 golden/rainier

Varieties

Dark Sweet Cherries

Rainier Cherries

Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.

USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

Cherries have a number of health benefits. Tart cherries have been shown to reduce inflamma-tion and reduce arthritis pain. Tart cherries also have been connected to cancer prevention and the prevention of memory loss. A diet that includes any type of cherries can help prevent cancer. Sweet cherries are a good source of potassium, which has been shown to help reduce blood pres-sure.
The U.S. Food and Drug Administration has approved the following nutrient content descriptors for cherries: fat free, saturated fat free, sodium-free, cholesterol-free and a good source of fiber.

Sales Strategies

Cherries are a popular fruit in baking, so cross-merchandise them with pie crusts, cobbler ingredi-ents, baking supplies, whipped topping, freezer bags, pancakes, yogurt and ice cream.
Cherries are available in limited supplies most of the year, but promotable volumes are available in the summer and early fall. Make cherries a focus during those times of the year.
Fall: Include cherries in back-to-school promotions as they are a tasty, nutritious snack or lunchtime side dish.
Summer: Let cherries shine during the summer months. Include them in Memorial Day, Fourth of July and Labor Day promotions. Be sure to cross-merchandise them with pie fixings during those times. Promote cherries the rest of the summer as a quick snack for on-the-go families during the summer. You can also push them as a topping for those summertime ice cream sundaes.
Promote cherries as soon as they hit the shelves in quantity to attract consumers who are waiting for cherry season to start.

Dynamic Displays

Cherries come in a multitude of varieties. Clearly label your display with variety information and some details about the best use and the flavor of each variety.
Clamshells and bags keep a display tidy and reduce the chances of a slipping injury. Offer mul-tiple sizes to suit every consumer.
Keep cherries refrigerated and away from sunlight and fans. Do not mist cherries. It will soften the fruit.
Don’t stack clamshells on the display as cherries bruise easily.
Make the most of cherry season so shoppers can easily find them. Give cherries a place near the front of the department when supplies are at their peak.
Place cherries on display with other stone fruit like peaches and nectarines. Cherries’ red color contrasts well with the paler tones of those fruits.

Food Service

Add cherries to drinks for a unique flavor.
Include sliced cherries in salads for a new and interesting flavor.
Cherries are a natural in baked goods, including pies, cheesecake, breads and pastries.
Cherry chutney is a tasty pairing for any type of meat.
Use cherries as a plate garnish.
Offer cherry topping for ice cream desserts.

In the Backroom

Shipping
Dark-sweet cherries 18-lb. cartons, loose (California) 20-lb. cartons, loose (Northwest) 24-lb. euro cartons, 12 2-lb. bags 16-lb. euro cartons, 8 2-lb. clamshells 16-lb. euro cartons, 4 4-lb. clamshells 16-lb. euro cartons, 16 1-lb. clamshells (Northwest) 18-lb. cartons, 8 2.25-lb. bags (Northwest) 18-lb. cartons, 12 1.5-lb. bags (Northwest) 16-lb. cartons, 8 2-lb. bags (California) RPC 3417, 6411, 6413 Rainier cherries 18-lb. cartons, loose (Northwest) 16-lb. cartons, 16 1-lb. clamshells 16-lb. cartons, 8 2-lb. clamshells (Northwest) 15-lb. euro cartons, 12 1.25-lb. bags (Northwest) Chilean cherries 11-lb. cartons Foodservice packs 4-, 5- and 6-lb. boxes 12-, 18- and 20-lb. row-sized boxes

Grades
United States U.S. grades U.S. No. 1 U.S. Commercial Washington grades Washington No. 1 (more stringent than U.S. grades)

Handling
Temperature: 32 F, 0 C Relative humidity: 90-95% Mist: no Typical shelf life: 10 to 14 days Odor-sensitive. Sweet cherries may pick up off-flavors from shipping or storage with commodities that have strong odors. Modified atmosphere poly liners should be slit when product is received to eliminate gas buildup and off-flavors. Open the lids of cherry boxes stored in the cooler; good air circulation will slow spoilage. Don’t break cherry stems. Cherries with stems have a greater shelf life than those without. It is normal for rainier cherries to have some skin discoloration, slight scuffing or brown spotting, and it often indicates high sugar content. Cherries that are mahogany or reddish brown are considered to be the most flavorful.

Equivalents

1 lb. = about 45 cherries with pits 1 lb. (80 cherries) = about 1½ to 2 cups pitted and sliced 1 lb. = 1½ cups of juice

Universal Produce Corp dba Phillips Farms Marketing

Overview (3) (0) (0)

Business Type:

Grower

Location HQ:

Visalia, 93292 California

Citrus:

Clementines / Mandarins / Tangerines

Deciduous Fruit:

Grapes, Pears

Stone Fruit:

Apricots, Cherries, Nectarines, Peaches, Plums

Tropical Fruit:

Kiwifruit

Specialties:

Persimmons

Cooks Company Produce Inc

Overview (2) (0) (1)

Business Type:

Wholesaler

Location HQ:

San Francisco, 94124 California

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Van Eerden Foodservice Company HQ

Overview (3) (0) (5)

Business Type:

Wholesaler

Location HQ:

Grand Rapids, 49501 Michigan

Tropical Fruit:

Bananas

Cooking Vegetables:

Potatoes

Salad Vegetables:

Lettuce, Tomatoes

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries

Nathel & Nathel Inc

Overview (7) (3) (18)

Business Type:

Broker, Exporter, Wholesaler

Location HQ:

Bronx, 10474 New York

Berries:

Strawberries

Melons:

Cantaloupe

Cooking Vegetables:

Eggplant, Okra, Onions, Bulb, Peas, Squash, Summer, Squash, Winter

Salad Vegetables:

Peppers, Bell, Cucumbers

Fowers Fruit Ranch LLC

Overview (3) (0) (0)

Business Type:

Grower, Shipper, Processor

Location HQ:

Genola, 84655 Utah

Deciduous Fruit:

Apples, Pears

Stone Fruit:

Cherries, Peaches

Highland Fruit Growers Inc

Overview (2) (0) (0)

Business Type:

Shipper, Wholesaler

Location HQ:

Yakima, 98908 Washington

Deciduous Fruit:

Apples, Pears

Stone Fruit:

Cherries

Frank Donio Inc

Overview (4) (0) (0)

Business Type:

Broker, Shipper

Location HQ:

Nogales, 85621 Arizona

Berries:

Cranberries, Raspberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Deciduous Fruit:

Apples, Figs, Grapes

Charlie's Enterprises dba OK Produce

Overview (5) (0) (5)

Business Type:

Wholesaler

Location HQ:

Fresno, 93721 California

Citrus:

Limes

Deciduous Fruit:

Apples, Pears

Melons:

Cantaloupe

Stone Fruit:

Cherries, Peaches

Tropical Fruit:

Avocados, Bananas

Cooking Vegetables:

Artichokes, Asparagus

Yakima Fresh LLC

Overview (4) (0) (1)

Business Type:

Grower, Shipper, Wholesaler

Location HQ:

Yakima, 98901 Washington

Deciduous Fruit:

Apples, Pears

Stone Fruit:

Cherries

Greenfield Fresh HQ

Overview (4) (0) (6)

Business Type:

Broker, Wholesaler

Location HQ:

Redding, 96002 California

Citrus:

Grapefruit, Lemons, Limes, Oranges

Salad Vegetables:

Peppers, Bell, Carrots, Cucumbers, Lettuce, Radishes

Berries:

Blackberries

Become a Member Today

Welcome to Produce Market Guide

Your most comprehensive produce industry platform with the tools to find people, products and information to simplify doing business.

Find Produce Information

With more than 500 produce variety and commodity pages, you have all the trends, sales strategies, facts and much more to make the right business decisions.

Company Search

Find new business opportunities. Use our company search tools to find companies by operation, produce, location, and other advanced search filters.

Find Contacts

Are you looking for new business prospects? Become a member to gain access to contacts for the right buyer or seller for your business.

Claim Your Company

Tell your company’s story. Claim your company to manage your produce industry profile. Add your overview, logo, contacts, produce and much more!

Endorse a Company

Help decision-makers make the right choice. With one-click, publicly vouch for the positive skills or services you have experienced with a company.

Snapshots

Learn about a company’s pay policy and what others are reporting their average days to pay are. Become a member to access company pay practice ratings, number of employees and more.