Salads/Salad Mixes

Commodity Overview

Salad mixes are a category unto themselves, appealing to a different type of customer than those who purchase salad ingredients. Salad mix shoppers are looking for a time-saving option that helps them create a healthy meal. Keep this demographic in mind when promoting them and improve your bottom line.

Varieties

Arugula

Mesclun/Spring Mix

Coleslaw

Iceberg-based Mix

European Blend

Chopped Romaine

Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.

USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

Salad mixes offer up the health benefits of their ingredients, which vary from mix to mix. Romaine or leaf-lettuce-based salad mixes offer a denser mix of nutrients than iceberg-based salad mixes.
Mesclun greens and romaine have a low energy density. They have a low calorie count compared to their serving size. Mesclun greens contain 5% of the recommended daily allowance of vitamin C. Mesclun greens and romaine both contain iron and calcium.

Sales Strategies

Salad mixes offer up some obvious cross-merchandising choices, including salad dressing, croutons, cheese, berries and other salad vegetables.
Salad mixes are available year-round. Include them in promotions throughout the year.
Fall: Include salad mixes in back-to-school promotions as an option for school and work lunch boxes.
Winter: Promote salad mixes as a base for salads to grace the holiday table, saving consumers time during the busy season.
Spring: Include salad mixes in Mother’s Day and Easter promotions as an easy starting point for salads.
Summer: Add salad mixes to summertime grilling promotions as a quick way to round out a grilled meal.
Offer samples of different types of salad mixes to promote not just the salad mixes but different types of salad dressings as well.

Dynamic Displays

Lots of options are important to keep salad mixes moving. Offer mixes from spring mix to Caesar salad.
Bagged salads are most popular, but some consumers prefer to purchase their salad mix in a clamshell.
Offer single-serve bowls complete with salad dressing and cheese to consumers looking for healthy lunch options.
Keep displays well-stocked and keep an eye on the use-by dates of product.
Give salad mixes their own display case with other convenience foods, such as coleslaw, shredded lettuce and broccoli florets.
Keep salad mix displays close to other salad vegetables to encourage consumers to add their own favorites to the mix.

Food Service

Salad mixes can cut preparation time in a big way. Start with a prepared salad mix and add other ingredients to create a signature salad all your own.
Use bagged salads to provide a base for your salad bar. Consider mixing together several types of salad mixes to create a heartier and more interesting option.
Consider adding a from-scratch dressing to your dressed-up salad mix.

In the Backroom

Shipping
20-lb. cartons, 4 5-lb. bags 20-lb. cartons, 2 10-lb. bags 3-, 6-, 9-, 12-, 18- and 24-count cartons (total) 3-lb. bulk carton, mesclun RPC – 6411, 6416, 6419, 6428 Consumer packs Salads are offered in many lettuce and vegetable combinations. Packaging varies from 3.5-oz. bags to 5-lb. bags.

Grades
See grades for individual products.

Handling
Temperature: 33 F, 0.6 C Relative humidity: 90-95% Mist: mesclun, lightly; do not mist wrapped product Typical shelf life: 10 to 19 days

JW Farms Organic Inc

Overview (1) (0) (0)

Business Type:

Wholesaler

Location HQ:

Watsonville, 95076-4838 California

Phone:

+1 831-288-0505

Fax:

+1 831-288-0575

Website:

jwfarms.com

Commodities:

Berries (10)

Gold Coast Packing Co Inc

Overview (12) (0) (10)

Business Type:

Grower

Location HQ:

Santa Maria, 93458 California

Phone:

+1 805-928-2593

Fax:

+1 805-922-8719

Website:

www.goldcoastpack.com

Commodities:

Salad Vegetables (3), Organic Produce (6), Cooking Vegetables (1)

M. Levin and Company, Inc.

Overview (3) (0) (12)

Business Type:

Wholesaler

Location HQ:

Philadelphia, 19153 Pennsylvania

Phone:

+1 215-336-2900

Fax:

+1 215-755-6757

Website:

www.mlevinco.com

Commodities:

Berries (6), Citrus (4)

Schwartz, Ben B., & Sons, Inc.

Overview (12) (0) (5)

Business Type:

Trucking

Location HQ:

Detroit, 48209-2977 Michigan

Phone:

+1 313-841-8300

Fax:

+1 313-841-1253

Website:

www.benbdetroit.com

Commodities:

Berries (3), Deciduous Fruit (1), Melons (1), Stone Fruit (1), Tropical Fruit (2), Cooking Vegetables (2)

TLC Custom Farming LLC

Overview (1) (0) (0)

Business Type:

Grower

Location HQ:

Yuma, 85364 Arizona

Phone:

+1 928-726-1541

Website:

www.tlcfarming.com

Commodities:

Cooking Vegetables (4), Salad Vegetables (6)

Happy Dirt

Overview (5) (11) (0)

Business Type:

Wholesaler

Location HQ:

Durham, 27703 North Carolina

Phone:

+1 919-542-3264

Website:

www.happydirt.com

Commodities:

Berries (4), Melons (3), Stone Fruit (3)

Sunterra Distribution LLC

Overview (3) (0) (0)

Business Type:

Wholesaler

Location HQ:

Dallas, 75201 Texas

Phone:

+1 469-547-6161

Website:

www.sunterraproduce.com

Commodities:

Berries (10)

Valley Fruit and Produce/Continental Export

Overview (1) (1) (11)

Business Type:

Exporter

Location HQ:

Los Angeles, 90021-1616 California

Phone:

+1 213-627-8736 - Ext. 1330

Website:

www.valleyproduce.com

Commodities:

Berries (6), Citrus (4)

S Strock & Co., Inc.

Overview (15) (4) (12)

Business Type:

Shipper

Location HQ:

Boston, 02150 Massachusetts

Phone:

+1 617-884-0263

Fax:

+1 617-884-7310

Website:

www.strock.com

Commodities:

Berries (5), Citrus (5)

Classic Salads LLC

Overview (10) (1) (1)

Business Type:

Processor

Location HQ:

Watsonville, 95076 California

Phone:

+1 831-763-4520,+1 928-726-6198

Fax:

+1 831-763-1542

Website:

www.classicsalads.com

Commodities:

Salad Vegetables (7), Cooking Vegetables (3)

A & Z Produce

Overview (3) (0) (10)

Business Type:

Broker

Location HQ:

North Salt Lake, 84054 Utah

Phone:

+1 801-359-2081

Fax:

+1 801-532-3859

Website:

www.azproduce.net

Commodities:

Berries (6), Deciduous Fruit (4)

Texas Green Star LLC

Overview (4) (0) (0)

Business Type:

Grower

Location HQ:

Sanger, 76266 Texas

Phone:

+1 940-536-9141

Website:

www.texasgreenstar.com

Commodities:

Cooking Vegetables (7), Specialties (2), Salad Vegetables (1)

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JW Farms Organic Inc

Overview (1) (0) (0)

Business Type:

Wholesaler

Location HQ:

Watsonville, 95076-4838 California

Berries:

Strawberries, Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Specialty Berries, Red Currants, Kiwiberries

Schwartz, Ben B., & Sons, Inc.

Overview (12) (0) (5)

Business Type:

Broker, Importer, Wholesaler, Trucking

Location HQ:

Detroit, 48209-2977 Michigan

Berries:

Blackberries, Blueberries, Strawberries

Deciduous Fruit:

Pomegranates

Melons:

Cantaloupe

Stone Fruit:

Apricots

Tropical Fruit:

Carambola, Plantains

Cooking Vegetables:

Celery Root, Leeks

S Strock & Co., Inc.

Overview (15) (4) (12)

Business Type:

Shipper, Wholesaler

Location HQ:

Boston, 02150 Massachusetts

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines

TLC Custom Farming LLC

Overview (1) (0) (0)

Business Type:

Grower

Location HQ:

Yuma, 85364 Arizona

Cooking Vegetables:

Greens, Kale, Green Swiss Chard, Red Swiss Chard

Salad Vegetables:

Spinach, Savoy Spinach, Baby Spinach, Arugula, Green Leaf Lettuce, Red Leaf Lettuce

Esscalo HQ

Overview (3) (0) (0)

Business Type:

Broker, Exporter, Importer

Location HQ:

San Antonio, 78258 Texas

Berries:

Blackberries, Blueberries, Cranberries, Strawberries

Deciduous Fruit:

Pomegranates

Tropical Fruit:

Carambola, Plantains

Cooking Vegetables:

Celery Root, Leeks, Parsley Root

Texas Green Star LLC

Overview (4) (0) (0)

Business Type:

Grower, Shipper

Location HQ:

Sanger, 76266 Texas

Cooking Vegetables:

Kale, Green Swiss Chard, Red Swiss Chard, Cilantro, Basil, Dill, Parsley

Specialties:

Frisee, Watercress

Salad Vegetables:

Green Leaf Lettuce

A & Z Produce

Overview (3) (0) (10)

Business Type:

Broker, Wholesaler

Location HQ:

North Salt Lake, 84054 Utah

Berries:

Blackberries, Blueberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries

Deciduous Fruit:

Koru Apples, Cosmic Crisp® Apples, Envy™ Apples, Jazz™ Apples

Fresh Wave LLC, The

Overview (7) (0) (13)

Business Type:

Exporter, Grower, Shipper, Importer, Packaging

Location HQ:

Vineland, 08360 New Jersey

Berries:

Blueberries

Citrus:

Limes, Oranges, Clementines / Mandarins / Tangerines

Deciduous Fruit:

Grapes, Pears

Cooking Vegetables:

Asparagus, Beets, Cabbage, Eggplant

Lakeside Organic Gardens LLC

Overview (2) (0) (1)

Business Type:

Grower, Shipper

Location HQ:

Watsonville, 95076 California

Cooking Vegetables:

Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Greens, Kale, Leeks, Parsnips, Radicchio

Classic Salads LLC

Overview (10) (1) (1)

Business Type:

Grower, Shipper, Wholesaler, Processor

Location HQ:

Watsonville, 95076 California

Salad Vegetables:

Mesclun/Spring Mix, Arugula, Spinach, Baby Spinach, Green Leaf Lettuce, Red Leaf Lettuce, Romaine

Cooking Vegetables:

Green Swiss Chard, Red Swiss Chard, Baby Kale

Salads/Salad Mixes