Organic Romaine

Organic Romaine

Organic Romaine

Commodity Overview

Romaine has outpaced all other types of lettuce in organic sales, making it an important part of your organic lettuce mix. Include romaine in your organic mix to add profits to your bottom line.

PLUs

94640 regular/cos
93097 red romaine
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Sales Strategies

Promote organic romaine as a more nutrient dense base for salads and topper for burgers and sandwiches than some other types of lettuce. Include romaine in grilling promotions and cross-merchandise it with organic deli meats and cheese.

Create an organic salad promotion that includes organic romaine. Promote it with organic Caesar salad dressing and organic parmesan cheese. Consider running the promotion around the Ides of March.

Promote organic romaine to parents as a healthy choice for a sandwich topper or salad base for kids. Romaine hearts’ sweeter flavor can appeal to kids more than traditional lettuces.

Dynamic Displays

Organic romaine is available as a whole head, as hearts, chopped and shredded, so include different options in your display. Consider offering chopped or shredded organic romaine in your bagged salad section.

Try stacking organic romaine vertically to create a different line to draw the consumers’ eye. This also helps keep the heads on the bottom from being crushed.

Include romaine in displays with other organic salad vegetables. Place it next to organic tomatoes or carrots for a striking color contrast.

Include signs on your display that explain organic growing practices to educate consumers and to help explain the price difference from conventional.

In the Backroom

Shipping
Romaine heads and hearts come in a variety of packs similar to conventional romaine, including 24-count cartons. Shredded romaine is available in packs of 4, 5-pound bags, and chopped romaine is available in cartons of 6, 2-pound bags.

Grades
U.S. No. 1

Handling
Temperature: 32 F (0 C) (Romaine will freeze if placed directly on ice or subjected to temperatures below this. If using ice in a display, place it on the sides and not on the product.)
Relative humidity: 95%
Mist: lightly
Typical shelf life: 14 to 21 days
Romaine does not maintain top quality when stored for extended periods.

Organic

1
ValleyProduce-Continental_Logo-2

Valley Fruit and Produce/Continental Export

Overview (1)    (1)    (11)   
Business Type:
Exporter
Location HQ:
Los Angeles, 90021-1616 California
Phone:
+1 213-627-8736 - Ext. 1330
Website:
Commodities:
Berries (6), Citrus (4)
JWFarms

JW Farms Organic Inc

Overview (1)    (0)    (0)   
Business Type:
Wholesaler
Location HQ:
Watsonville, 95076-4838 California
Phone:
+1 831-288-0505
Fax:
+1 831-288-0575
Website:
Commodities:
Berries (10)
Sunterra Logo Sky

Sunterra Distribution LLC

Overview (3)    (0)    (0)   
Business Type:
Wholesaler
Location HQ:
Dallas, 75201 Texas
Phone:
+1 469-547-6161
Website:
Commodities:
Berries (10)
LOGO - 300 PPI_2

M. Levin and Company, Inc.

Overview (3)    (0)    (12)   
Business Type:
Wholesaler
Location HQ:
Philadelphia, 19153 Pennsylvania
Phone:
+1 215-336-2900
Fax:
+1 215-755-6757
Website:
Commodities:
Berries (6), Citrus (4)
Jpg Web_Happy-Dirt-Logo-Blue

Happy Dirt

Overview (5)    (11)    (0)   
Business Type:
Wholesaler
Location HQ:
Durham, 27703 North Carolina
Phone:
+1 919-542-3264
Website:
Commodities:
Berries (4), Melons (3), Stone Fruit (3)
TLCCUSTOMFARMING5small

TLC Custom Farming LLC

Overview (1)    (0)    (0)   
Business Type:
Grower
Location HQ:
Yuma, 85364 Arizona
Phone:
+1 928-726-1541
Website:
Commodities:
Cooking Vegetables (4), Salad Vegetables (6)
Our Members have paid for their listing to appear here. So, you want to be awesome, too? Contact our Customer Success Team
JWFarms

JW Farms Organic Inc

Overview (1)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Watsonville, 95076-4838 California
Berries:
Strawberries, Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Specialty Berries, Red Currants, Kiwiberries
TLCCUSTOMFARMING5small

TLC Custom Farming LLC

Overview (1)   (0)   (0)  
Business Type:
Grower
Location HQ:
Yuma, 85364 Arizona
Cooking Vegetables:
Greens, Kale, Green Swiss Chard, Red Swiss Chard
Salad Vegetables:
Spinach, Savoy Spinach, Baby Spinach, Arugula, Green Leaf Lettuce, Red Leaf Lettuce
logo-color-1-337x223

Esscalo HQ

Overview (3)   (0)   (0)  
Business Type:
Broker, Exporter, Importer
Location HQ:
San Antonio, 78258 Texas
Berries:
Blackberries, Blueberries, Cranberries, Strawberries
Deciduous Fruit:
Pomegranates
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks, Parsley Root
LOG_withWhiteOutline250px

Lakeside Organic Gardens LLC

Overview (2)   (0)   (1)  
Business Type:
Grower, Shipper
Location HQ:
Watsonville, 95076 California
Cooking Vegetables:
Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Greens, Kale, Leeks, Parsnips, Radicchio
ValleyProduce-Continental_Logo-2

Valley Fruit and Produce/Continental Export

Overview (1)   (1)   (11)  
Business Type:
Exporter, Shipper, Importer, Processor
Location HQ:
Los Angeles, 90021-1616 California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Oranges, Clementines / Mandarins / Tangerines
Jpg Web_Happy-Dirt-Logo-Blue

Happy Dirt

Overview (5)   (11)   (0)  
Business Type:
Wholesaler
Location HQ:
Durham, 27703 North Carolina
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Apricots, Cherries, Nectarines
OceanMist-Logo_2024-250

Ocean Mist Farms HQ

Overview (34)   (1)   (8)  
Business Type:
Grower, Shipper, Processor
Location HQ:
Castroville, 95012 California
Cooking Vegetables:
Leeks
Salad Vegetables:
Broccoli, Celery, Celery Hearts, Onions, Green
Specialties:
Cardoon, Rapini
Organic Produce:
Organic Artichokes, Organic Asparagus, Organic Beets
A01

K Trader Inc

Overview (2)   (0)   (0)  
Business Type:
Broker, Exporter, Wholesaler
Location HQ:
Torrance, 90505 California
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines, Specialty Citrus
riggiodistribution

Riggio Distribution Co

BCA Award
Overview (9)   (0)   (14)  
Business Type:
Wholesaler
Location HQ:
Detroit, 48209 Michigan
Berries:
Cranberries, Strawberries
Citrus:
Lemons, Oranges, Clementines / Mandarins / Tangerines
Melons:
Watermelon
Tropical Fruit:
Bananas, Coconuts
Cooking Vegetables:
Artichokes, Asparagus
rrflaim-pmg

R & R Flaim Next Generation Produce LLC

BCA Award
Overview (5)   (0)   (5)  
Business Type:
Broker, Exporter, Grower, Shipper, Wholesaler
Location HQ:
Vineland, 08361 New Jersey
Berries:
Blueberries, Strawberries
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Nectarines, Peaches








Become a Member Today