Okra

Commodity Overview

Okra’s popularity continues to rise and more consumers are being drawn to this staple of Southern cooking. Use its rising popularity to boost your sales. However, okra does not keep well, so only bring in what you will sell in a day.

PLUs

4655 regular (green)

Varieties

Green Okra

Red Okra

Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.

USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

Okra offers up some little-known health benefits. It contains magnesium, which can help prevent osteoporosis. Okra is a good source of folate, which helps prevent neural tube birth defects. It contains vitamin A, which helps keep eyes healthy. Okra also contains thiamin, which is important for brain function.
The U.S. Food and Drug Administration has approved the following nutrient content descriptors for okra: fat-free, saturated fat-free, very low sodium, cholesterol-free, low in calories, a good source of vitamin A, a good source of folate, a good source of thiamin, and a good source of magnesium.

Sales Strategies

Okra is rarely eaten without being cooked in something so cross-merchandise it with bread crumbs, vegetable oil, pickling spices and canning jars.
Okra is available year-round, but its peak season is in the summer. Offer promotions to keep okra moving throughout the year.
Fall: Include okra in soup displays as it adds a distinct flavor to soups and stews. Include okra in canning promotions.
Winter: Promote fried okra as a hearty side dish for wintertime meals.
Spring: Okra shines during Mardi Gras, so be sure to have it on hand as it is a main ingredient in gumbo. Create a Mardi Gras themed-display that includes okra.
Summer: Okra has traditionally been a part of summertime meals in the South. Use this time of year to introduce it to new consumers.

Dynamic Displays

Okra does not keep well. Only bring in what you will sell in a day.
Offer consumers options by offering both bulk and packaged okra. Keep packages to a pound or less as a little okra goes a long way.
Display okra with other traditional Southern items like kale and other greens.
Encourage consumers to try okra by using signs to educate them about its uses.

Food Service

Don’t cook okra in iron, copper or brass pans. A chemical reaction occurs that turns the okra pods black.
Okra turns pasty when it is overcooked, so be sure to keep its cooking time to a minimum.
Use okra to create gumbo during Mardi Gras to attract customers wanting to celebrate.
Okra can be added to salads for a unique flavor.
Include okra in soups and stews.
Serve fried okra as a hearty comfort food side dish.

In the Backroom

Shipping
30-lb. bushel baskets/crates/hampers 23-lb. ¾-bushel hampers 18-lb. 5⁄9-bushel crates/flats 15-lb. ½-bushel baskets/crates/lugs RPC – NA

Grades
U.S. No. 1

Handling
Temperature: 43 to 45 F (7.2 to 10 C) Relative humidity: 85-95% Mist: no Typical shelf life: 7 to 10 days Ethylene-sensitive (Do not store or transport ethylene-sensitive items with commodities that produce ethylene.) Highly sensitive to freezing injury. (Likely to suffer injury by one light freezing.) Susceptible to chilling injury (Damage sometimes is not apparent until produce is returned to a higher temperature.) Do not ice or sprinkle product on display. Okra needs careful handling as it deteriorates and bruises easily. Average length of a pod is 1 1⁄2 to 3 inches.

JW Farms Organic Inc

Overview (1) (0) (0)

Business Type:

Wholesaler

Location HQ:

Watsonville, 95076-4838 California

Phone:

+1 831-288-0505

Fax:

+1 831-288-0575

Website:

jwfarms.com

Commodities:

Berries (10)

M. Levin and Company, Inc.

Overview (3) (0) (12)

Business Type:

Wholesaler

Location HQ:

Philadelphia, 19153 Pennsylvania

Phone:

+1 215-336-2900

Fax:

+1 215-755-6757

Website:

www.mlevinco.com

Commodities:

Berries (6), Citrus (4)

UNFI Produce - Headquarters

Overview (42) (0) (7)

Business Type:

Shipper

Location HQ:

Providence, 02908-5637 Rhode Island

Phone:

+1 856-241-9090, +1 800-899-5944

Fax:

+1 866-386-2371

Website:

www.unfifresh.com

Commodities:

Berries (1), Deciduous Fruit (5), Stone Fruit (4)

Sunterra Distribution LLC

Overview (3) (0) (0)

Business Type:

Wholesaler

Location HQ:

Dallas, 75201 Texas

Phone:

+1 469-547-6161

Website:

www.sunterraproduce.com

Commodities:

Berries (10)

Green Life Farms LLC

Overview (4) (0) (0)

Business Type:

Grower

Location HQ:

La Quinta, 92253 California

Phone:

+1 760-779-8800

Fax:

+1 760-779-8001

Website:

www.greenlifefarms.com

Commodities:

Melons (2), Cooking Vegetables (8)

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JW Farms Organic Inc

Overview (1) (0) (0)

Business Type:

Wholesaler

Location HQ:

Watsonville, 95076-4838 California

Berries:

Strawberries, Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Specialty Berries, Red Currants, Kiwiberries

R & R Flaim Next Generation Produce LLC

Overview (5) (0) (5)

Business Type:

Broker, Exporter, Grower, Shipper, Wholesaler

Location HQ:

Vineland, 08361 New Jersey

Berries:

Blueberries, Strawberries

Citrus:

Lemons, Oranges

Deciduous Fruit:

Apples

Melons:

Cantaloupe, Honeydew, Watermelon

Stone Fruit:

Nectarines, Peaches

Esscalo HQ

Overview (3) (0) (0)

Business Type:

Broker, Exporter, Importer

Location HQ:

San Antonio, 78258 Texas

Berries:

Blackberries, Blueberries, Cranberries, Strawberries

Deciduous Fruit:

Pomegranates

Tropical Fruit:

Carambola, Plantains

Cooking Vegetables:

Celery Root, Leeks, Parsley Root

Labatt Food Service

Overview (0) (0) (0)

Business Type:

Wholesaler

Location HQ:

Harlingen, 78550 Texas

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Deciduous Fruit:

Apples

Labatt Food Service

Overview (0) (0) (0)

Business Type:

Wholesaler

Location HQ:

Corpus Christi, 78409 Texas

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Deciduous Fruit:

Apples

Labatt Food Service

Overview (2) (0) (0)

Business Type:

Broker, Wholesaler

Location HQ:

Houston, 77092 Texas

Berries:

Blackberries, Blueberries, Cranberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Deciduous Fruit:

Apples, Figs

Labatt Food Service New Mexico LLC

Overview (3) (0) (0)

Business Type:

Wholesaler

Location HQ:

Albuquerque, 87121 New Mexico

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Deciduous Fruit:

Apples

Todds Quality Tomatoes Inc

Overview (4) (0) (0)

Business Type:

Wholesaler, Foodservice

Location HQ:

Sanford, 32771 Florida

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Sunrise Organic Farm LLC

Overview (2) (0) (0)

Business Type:

Grower

Location HQ:

Lompoc, 93436 California

Berries:

Strawberries

Melons:

Cantaloupe, Watermelon

Cooking Vegetables:

Artichokes, Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower

Flavor 1st Growers & Packers Llc.

Overview (13) (0) (0)

Business Type:

Grower, Wholesaler

Location HQ:

Horse Shoe, 28742 North Carolina

Cooking Vegetables:

Okra, Green Beans, Bicolor Sweet Corn, White Sweet Corn, Yellow Sweet Corn

Salad Vegetables:

Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers

Okra

Okra

Commodity Overview

PLUs

Varieties

Facts

Sales Strategies

Dynamic Displays

Food Service

In the Backroom

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