Kale

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Kale

Kale

Commodity Overview

While kale has grown in popularity over the years, it still has a large appeal to the most health-conscious of consumers. Tap into that popularity to add to the bottom line. Use kale’s dark green color to create a contrast with bright vegetables like carrots or yellow squash.

PLUs

4627 kale, green
3095 kale, multicolor

Varieties

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Curly Kale
Baby Kale
Baby Kale
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Lacinato Kale
White Kale
White Kale
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Red Russian Kale
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Flowering Kale
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

  • Kale contains vitamin C, which has been shown to fight cancer. It also is high in vitamin A, which contributes to healthy hair and skin. Kale has more iron per calorie than beef. Iron is important for proper liver function. Kale also contains omega-3 fatty acids, which have been shown to reduce inflammation.
  • Kale: A 31⁄2 oz. serving contains 53 calories and about twice the RDA of vitamins A and C.

Sales Strategies

  • Kale has many uses from salads to cooked greens to juicing, making it an ideal candidate for cross-merchandising. Cross-promote kale with juicing supplies, salad dressing, croutons, vinegar and sea salt.
  • Kale is available year-round so include it in promotions to health-conscious consumers throughout the year.
  • Fall: Include kale in soup promotions as it adds a nutritious punch along with flavor and texture to soups and stews.
  • Winter: Kale’s traditional use as a boiled green side dish makes it a hearty side dish for winter meals. Include kale in holiday promotions as a more nutritious base for holiday salads. Promote kale with other healthy foods in New Year’s promotions to draw in the health-conscious consumer.
  • Spring: Include kale in springtime salad promotions.
  • Summer: Promote kale as a summertime side dish as it was traditionally considered a summer food.

Dynamic Displays

  • Kale’s traditional home is with the greens as it has long been a staple on plates south of the Mason-Dixon line.
  • Include preparation tips on your display as consumers may not know that they should only eat the leaves and discard the midribs.
  • Include kale in displays with other popular juicing vegetables, such as carrots.
  • Use kale’s dark green color to create a contrast with bright vegetables like carrots or yellow squash.
  • Because kale is so popular right now, consider expanding your kale display.

Food Service

  • Add kale to smoothies for a bigger nutritional punch.
  • Use kale alone as a base for salads or include it with other greens for a mixed green base.
  • Cooked kale makes a side dish that goes well with traditional comfort foods.
  • Kale chips are a healthy alternative to chips or fries.

In the Backroom

Shipping
Kale is shipped in the same containers as other greens – bushel baskets, crates and cartons of varying weights.

Grades
U.S. No. 1 U.S. Commercial

Handling
Temperature: 32 F, 0 C Relative humidity: 90-95% Mist: yes Typical shelf life: 10 to 14 days Ethylene-sensitive. Do not store or transport with commodities that produce ethylene. Cracked ice around and in packages may help extend shelf life. Keep at proper humidity levels to prevent wilting.

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18th Century Purity Farm

Overview (2)   (0)   (0)  
Business Type:
Grower
Location HQ:
Moosup, 06354 Connecticut
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Peaches, Plums
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Kale
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Rutherford Farms LLC

Overview (1)   (0)   (0)  
Business Type:
Grower
Location HQ:
Maryville, 37803 Tennessee
Berries:
Strawberries
Cooking Vegetables:
Cauliflower, Green Beans, Red Beets, Green Cabbage, Collard Greens, Mustard Greens, Turnip Greens, Curly Kale
Salad Vegetables:
Broccoli
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Peaper Brothers Inc

Overview (2)   (0)   (0)  
Business Type:
Grower
Location HQ:
Indianapolis, 46217 Indiana
Cooking Vegetables:
Kale, Squash, Summer, Squash, Winter, Turnips
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Swartz Family Farm

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Amherst, 01002 Massachusetts
Cooking Vegetables:
Kale, Collard Greens, Cilantro, Basil, Mint
Salad Vegetables:
Lettuce, Arugula
Specialties:
Bok Choy
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Standard Orchard

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Hudson, 01749 Massachusetts
Berries:
Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Nectarines, Peaches
Cooking Vegetables:
Corn, Kale, Pumpkins
Salad Vegetables:
Radishes, Tomatoes, Arugula
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Oceano Packing Company LLC

Overview (2)   (0)   (0)  
Business Type:
Grower, Wholesaler
Location HQ:
Oceano, 93445 California
Cooking Vegetables:
Kale
Salad Vegetables:
Spinach, Lettuce, Baby Spinach, Mesclun/Spring Mix
Specialties:
Baby Lettuce
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Valley Transplant Co

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Acampo, 95220 California
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Eggplant, Kale, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Tomatoes, Tomatoes
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Heger Organic Farms Sales/M S Sales

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
El Centro, 92243 California
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Corn, Eggplant, Garlic, Greens
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Sunrise Farms

Overview (1)   (0)   (1)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Vineland, 08360 New Jersey
Cooking Vegetables:
Beets, Kale, Leeks, Collard Greens, Mustard Greens, Cilantro, Basil, Dill
Salad Vegetables:
Endive/Escarole, Romaine
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U Bifulco & Sons Farm Inc

Overview (2)   (0)   (0)  
Business Type:
Grower
Location HQ:
Pittsgrove, 08318 New Jersey
Cooking Vegetables:
Beets, Cabbage, Kale, Turnips, Collard Greens, Mustard Greens, Cilantro
Salad Vegetables:
Endive/Escarole, Radishes, Romaine








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