Asparagus

Asparagus

Asparagus

Commodity Overview

Promote asparagus year-round to encourage shoppers to think of it as more than just a springtime vegetable. Provide cross-merchandising options to use asparagus’s growing popularity to increase sales of other items, as well.

PLUs

3079 purple
4080 green, small
4521 green, large
4522 white, small
4523 white, large
4524 tips
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

  • Asparagus offers many health benefits, especially because it contains several micronutrients that offer big benefits. Asparagus contains glutathione, which is a cancer-fighter. Rutin, which helps to strengthen blood vessels, is plentiful in asparagus. Asparagus has the most folacin of any vegetable, which means that eating it can help prevent neural tube defects in babies.
  • Asparagus also contains chromium, which helps insulin carry glucose into cells.
  • The U.S. Food and Drug Administration has approved the following nutrient content descriptors for asparagus: fat-free, saturated fat-free, sodium-free, cholesterol-free, low in calories, a good source of vitamin C and high in folate.

Sales Strategies

  • Market asparagus with other items like Hollandaise sauce, cheese, olive oil, butter or margarine, lemons and Italian dressing to produce department sales.
  • Asparagus is available year-round but is most plentiful in the spring. Create a marketing plan that includes asparagus during all seasons. Try some of these seasonal ideas:
  • Fall: Include asparagus in soup displays to interest consumers in a different flavor and texture to add to soups and stews.
  • Winter: Encourage consumers to consider asparagus as a side dish for holiday meals. Asparagus’s great flavor and interesting looks make it a great dish for the festive table.
  • Spring: Spring is asparagus’s time to shine. Include it in promotions for Easter and Mother’s Day. Encourage consumers to take advantage of increased supply and lower prices.
  • Summer: Asparagus is the perfect grilling vegetable. Include it in summertime grilling promotions, especially around the traditional summertime holidays. Offer offering grilling packs, with shorter, trimmed stalks and include a recipe for the grill.

Dynamic Displays

  • While many consumers are familiar with the green asparagus variety, create an eye-catching and interesting display by adding purple and white varieties to the display, as well.
  • Display asparagus bundles in an area where they will be kept moist but not overly wet. If they sit in too much water, they will begin to rot. Asparagus can be displayed in bundles or bags.
  • Place asparagus next to brighter-colored vegetables that pair well with asparagus for a meal. Consider placing asparagus next to red potatoes, eggplant or carrots.

Food Service

  • Asparagus is a great vegetable for foodservice because its long stalks add interest and drama to any plate.
  • Puree asparagus to add a deep green color to any plate presentation.
  • Choose long, thin stalks for your dishes as they are more tender and cook faster than thicker stalks.
  • Add asparagus to salads and salad bars.
  • Asparagus makes a great side dish for just about any meal when served with Hollandaise or cheese sauce.

In the Backroom

Shipping
30-lb. (minimum) pyramid cartons/crates, bunched or loose 28-lb. cartons/crates, bunched 24- to 25-lb. cartons, 161⁄2 packages 21-lb. lugs/cartons, loose 20-lb. 1⁄2-pyramid cartons 20-lb. cartons, bunched 15- to 17-lb. 1⁄2 pyramid cartons/crates, loose or bunched 15-lb. cartons, loose or bunched 14-lb. cartons 12-lb. 1⁄2 cartons 12-13 1⁄2-lb. 1⁄3 cartons/crates, bunched 11-lb. cartons/crates RPC: Not available. Foodservice packs Cartons, 6 5-lb. bags

Grades
United States U.S. No. 1 U.S. No. 2 Washington Washington XF (extra fancy) California stalk diameters Small – 3⁄16 inches and larger Standard – 5⁄16 inches and larger Large – 7⁄16 inches and larger Extra large – 10⁄16 inches and larger Jumbo – 13⁄16 inches and larger Colossal – 1 inch and larger

Handling
Temperature: 37 to 41 F, 2.8 to 5 C Relative humidity: 95-100% Mist: Lightly Typical shelf life: 10 to 21 days Highly sensitive to freezing injury. Asparagus seldom is stored for more than 10 days. If product is to be held more than 10 days, store at 35 F to avoid low-temperature chilling injury. Fresh asparagus deteriorates rapidly when low temperatures are not maintained. At room temperature, it quickly develops a woody tissue and loses sugar content. Good-quality asparagus will be fresh and firm with closed, compact tips and good green color.

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UNFI Produce - Headquarters

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Business Type:
Shipper
Location HQ:
Providence, 02908-5637 Rhode Island
Phone:
+1 856-241-9090,+1 800-899-5944
Fax:
+1 866-386-2371
Website:
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JW Farms Organic Inc

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Business Type:
Wholesaler
Location HQ:
Watsonville, 95076-4838 California
Phone:
+1 831-288-0505
Fax:
+1 831-288-0575
Website:
Commodities:
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Buck Naked Onions

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Business Type:
Grower
Location HQ:
Nyssa, 97913 Oregon
Phone:
+1 541-610-0410
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M. Levin and Company, Inc.

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Business Type:
Wholesaler
Location HQ:
Philadelphia, 19153 Pennsylvania
Phone:
+1 215-336-2900
Fax:
+1 215-755-6757
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Valley Fruit and Produce/Continental Export

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Business Type:
Exporter
Location HQ:
Los Angeles, 90021-1616 California
Phone:
+1 213-627-8736 - Ext. 1330
Website:
Commodities:
Berries (6), Citrus (4)
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Owyhee Produce

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Business Type:
Grower
Location HQ:
Parma, 83660 Idaho
Phone:
+1 541-610-0410
Fax:
+1 541-372-5131
Website:
Commodities:
Cooking Vegetables (3)
A&Z-White-300

A & Z Produce

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Business Type:
Broker
Location HQ:
North Salt Lake, 84054 Utah
Phone:
+1 801-359-2081
Fax:
+1 801-532-3859
Website:
Commodities:
Berries (6), Deciduous Fruit (4)
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Happy Dirt

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Business Type:
Wholesaler
Location HQ:
Durham, 27703 North Carolina
Phone:
+1 919-542-3264
Website:
Commodities:
Berries (4), Melons (3), Stone Fruit (3)
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S Strock & Co., Inc.

BCA Award
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Business Type:
Shipper
Location HQ:
Boston, 02150 Massachusetts
Phone:
+1 617-884-0263
Fax:
+1 617-884-7310
Website:
Commodities:
Berries (5), Citrus (5)
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Courchesne Larose Ltee

BCA Award
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Business Type:
Wholesaler
Location HQ:
Montreal, H1J 0A6 Quebec
Phone:
+1 514-525-6381
Fax:
+1 514-525-1084
Website:
Commodities:
Citrus (1), Deciduous Fruit (3), Melons (2), Tropical Fruit (3), Cooking Vegetables (1)
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Sunterra Distribution LLC

Overview (3)    (0)    (0)   
Business Type:
Wholesaler
Location HQ:
Dallas, 75201 Texas
Phone:
+1 469-547-6161
Website:
Commodities:
Berries (10)
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Coosemans LA Inc

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Business Type:
Shipper
Location HQ:
Los Angeles, 90021 California
Phone:
+1 213-689-1551
Fax:
+1 213-689-1583
Website:
Commodities:
Berries (5), Citrus (3), Deciduous Fruit (2)
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Green Life Farms LLC

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Business Type:
Grower
Location HQ:
La Quinta, 92253 California
Phone:
+1 760-779-8800
Fax:
+1 760-779-8001
Website:
Commodities:
Melons (2), Cooking Vegetables (8)
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Pacific Produce

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Business Type:
Broker
Location HQ:
Miami, 33166-6812 Florida
Phone:
+1 305-591-2212
Fax:
+1 786-513-0163
Website:
Commodities:
Berries (1), Deciduous Fruit (2), Tropical Fruit (3), Cooking Vegetables (2)
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Exp Group LLC

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Business Type:
Exporter, Importer, Wholesaler
Location HQ:
North Bergen, 07047 New Jersey
Citrus:
Lemons, Limes, Oranges
Melons:
Watermelon
Tropical Fruit:
Avocados, Hass Avocados, Bananas, Carambola, Coconuts, Mangoes
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JW Farms Organic Inc

Overview (1)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Watsonville, 95076-4838 California
Berries:
Strawberries, Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Specialty Berries, Red Currants, Kiwiberries
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Progressive Produce LLC

Overview (10)   (7)   (5)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Los Angeles, 90040 California
Citrus:
Grapefruit, Lemons, Limes, Oranges
Cooking Vegetables:
Asparagus, Brussels Sprouts, Cabbage, Herbs, Onions, Bulb, Onions, Sweet
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Courchesne Larose Ltee

BCA Award
Overview (53)   (4)   (10)  
Business Type:
Importer, Wholesaler
Location HQ:
Montreal, H1J 0A6 Quebec
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Bananas, Mangoes, Pineapple
Cooking Vegetables:
Asparagus
SStrock-logo

S Strock & Co., Inc.

BCA Award
Overview (15)   (4)   (12)  
Business Type:
Shipper, Wholesaler
Location HQ:
Boston, 02150 Massachusetts
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
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Farmacopia Farms LLC

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Montgomery, 77356 Texas
Berries:
Blackberries, Blueberries, Raspberries, Red Raspberries, Strawberries
Citrus:
Limes
Deciduous Fruit:
Apples, Figs, Grapes, Green Grapes
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Esscalo HQ

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Business Type:
Broker, Exporter, Importer
Location HQ:
San Antonio, 78258 Texas
Berries:
Blackberries, Blueberries, Cranberries, Strawberries
Deciduous Fruit:
Pomegranates
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks, Parsley Root
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Owyhee Produce

Overview (8)   (0)   (2)  
Business Type:
Grower, Shipper
Location HQ:
Parma, 83660 Idaho
Cooking Vegetables:
Asparagus, Onions, Bulb, Sweet Potatoes
A&Z-White-300

A & Z Produce

Overview (3)   (0)   (10)  
Business Type:
Broker, Wholesaler
Location HQ:
North Salt Lake, 84054 Utah
Berries:
Blackberries, Blueberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries
Deciduous Fruit:
Koru Apples, Cosmic Crisp® Apples, Envy™ Apples, Jazz™ Apples
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Fresh Wave LLC, The

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Business Type:
Exporter, Grower, Shipper, Importer, Packaging
Location HQ:
Vineland, 08360 New Jersey
Berries:
Blueberries
Citrus:
Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Grapes, Pears
Cooking Vegetables:
Asparagus, Beets, Cabbage, Eggplant








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