The Packer’s Fresh Trends 2023 survey showed that watermelon remains popular among shoppers. See how that looks across various consumer segments.
- Jul 14, 2023
- Watermelons , PMG Fresh Trends , Produce Retail
The Packer’s Fresh Trends 2023 survey showed that watermelon remains popular among shoppers. See how that looks across various consumer segments.
Experts have shared their failsafe methods for selecting the perfect watermelon and new variety cantaloupe this summer.
The National Watermelon Promotion Board has launched a summer-long promotion leveraging recent research that finds the majority of consumers say eating watermelon boosts their mood.
National Watermelon Promotion Board has released the findings of a new study, which it says demonstrates a “significant positive impact of the NWPB's activities” on the demand for watermelon.
Retail opportunities include in-store, digital and social media marketing components. At foodservice, key messages focus on educating and inspiring foodservice decision-makers.