The brand says the revamped website features an enhanced experience for shoppers while serving as a resource to highlight sweet potatoes from the southern San Joaquin Valley of California.
- Jun 09, 2023
- Produce Retail , Sweet Potatoes
The brand says the revamped website features an enhanced experience for shoppers while serving as a resource to highlight sweet potatoes from the southern San Joaquin Valley of California.
The biggest highlight of the marketing campaign for Durham, N.C.-based Happy Dirt sweet potatoes this spring is education around the product and the growers, said Taylor Meadows, marketing coordinator.