While the yield is down for this season, the organization reported success in pilot programs to promote sweetpotatoes outside of the seasonal holiday window.
- Dec 02, 2024
- Sweet Potatoes , North Carolina , Produce Retail
While the yield is down for this season, the organization reported success in pilot programs to promote sweetpotatoes outside of the seasonal holiday window.
Don Valpredo, 85, co-founded Country Sweet Produce, grower-packer-shipper of the Bako Sweet brand of sweetpotatoes.
The harvest, now underway, has produced excellent quality sweetpotatoes in a variety of planted colors, including orange, red, white and purple, ensuring consistent supply to meet growing consumer demand, according to the brand.
Bako Sweet says it has range of summer opportunities for retailers, providing seasonal merchandising options and campaigns
Jeff Smutny joins the institute as its new executive director, bringing experience in marketing and regulatory affairs in the agriculture industry.