The company expects high yields and advises retailers to showcase strawberries digitally and offer a variety of pack sizes to meet diverse customer needs.
- Apr 02, 2025
- Strawberries , California , Produce Retail
The company expects high yields and advises retailers to showcase strawberries digitally and offer a variety of pack sizes to meet diverse customer needs.
The new look focuses on the sustainable strawberry's taste, says the fresh produce grower, marketer and distributor.
The premium strawberries are in season now through May, or as nature dictates, available exclusively through the company for retailers nationwide.
The Watsonville, Calif.-based grower said retailers can expect an ample amount of organic and conventionally grown strawberries, including from its Fresh From Florida label.
The agency says the new guidance helps identify preventative measures against enteric viruses and ensures consistent application.