A recent marketing summit hosted by the council allowed industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand.
- Feb 26, 2025
- Mushrooms , Produce Marketing , Produce Retail
A recent marketing summit hosted by the council allowed industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand.
The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships.
Mushrooms' culinary versatility gives retailers opportunities to capitalize on consumer trends driving consumption.
The brand's largest integrated campaign in five years features humorous commercials with parent-kid standoffs over Halos mandarins.
"Are You Reindeer Ready?" will be available exclusively on the company's Facebook and Instagram pages.