In its third year, the grower cooperative's initiative promotes citrus' health benefits to drive traffic to produce departments.
- Feb 18, 2025
- Citrus , Oranges , Limes , Lemons , Produce Retail
In its third year, the grower cooperative's initiative promotes citrus' health benefits to drive traffic to produce departments.
The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships.
The custom-designed 10-pound cartons and packaging marks the year of the snake and can hold navel or cara cara oranges or pummelos.
A partnership with Warner Bros. Discovery Home Entertainment will include a limited-edition "The Polar Express" themed navel orange carton with a digital movie at participating retailers.
The program offers families a chance to win a Sunkist-themed prize package as they prepare for the new school year.