While the yield is down for this season, the organization reported success in pilot programs to promote sweetpotatoes outside of the seasonal holiday window.
- Dec 02, 2024
- Sweet Potatoes , North Carolina , Produce Retail
While the yield is down for this season, the organization reported success in pilot programs to promote sweetpotatoes outside of the seasonal holiday window.
Fueled by Easter shopping lists, sweetpotatoes are expected to be in high demand in late March and into the spring. But the demand won’t stop there, industry leaders say.
The biggest highlight of the marketing campaign for Durham, N.C.-based Happy Dirt sweet potatoes this spring is education around the product and the growers, said Taylor Meadows, marketing coordinator.