Latest Fresh Produce News & Insights

The Mushroom Council’s partnership with one of the world’s largest digital food-media brands has proved fruitful.

There’s something inherently “extra” about mushrooms. Sure, they slay as a flavorful and more affordable substitute for meat, but they also offer health benefits galore, play well in a variety of diets and cook quickly.

The Mushroom Council and The Culinary Institute of America are taking chefs on a globally inspired culinary tour — featuring mushrooms as the star ingredient — in their recently launched educational video series.

The mushroom is enjoying some buzz in the cultural zeitgeist, but is it translating to sales in the produce department?

The Packer’s Fresh Trends 2023 survey showed 33% of consumers said they purchased mushrooms in the past year.