Latest Fresh Produce News & Insights

The Mushroom Council's new marketing initiative initially will be centered around foodservice.

Giving consumers more options is a good way to promote mushroom sales, marketers say.

Sizzling Sautés Mushrooms Kits are 12 ounces of Sliced Baby Bella Mushrooms, high in vitamin D, with a 1.5-ounce sauce packet, the company said on the IFPA show website.

Two chefs from New York City's Le Bernardin and Planta and two representatives from mushroom-meat brands, Fable Foods and MyForest Foods, discuss center-plate mushrooms at the Plant Based World Expo.

Timed with National Mushroom Month, the mushroom marketing council has launched a fall promotion offering home cooks resources, recipes and inspiration that spotlight simplicity and speed.