The beauty of fresh mushrooms is that they often are the answer to multiple culinary trends, says Eric Davis, spokesperson for the Mushroom Council, which says it aligns its marketing to take advantage of those trends.
The Mushroom Council's new marketing initiative initially will be centered around foodservice.
Giving consumers more options is a good way to promote mushroom sales, marketers say.
Sizzling Sautés Mushrooms Kits are 12 ounces of Sliced Baby Bella Mushrooms, high in vitamin D, with a 1.5-ounce sauce packet, the company said on the IFPA show website.
Two chefs from New York City's Le Bernardin and Planta and two representatives from mushroom-meat brands, Fable Foods and MyForest Foods, discuss center-plate mushrooms at the Plant Based World Expo.