The North American ready-to-eat salad company says it hopes the new campaign will help grow the salad kit category.
- Apr 03, 2025
- Marketing-Communications , Salad Mix , Produce Marketing , Produce Retail
The North American ready-to-eat salad company says it hopes the new campaign will help grow the salad kit category.
Initiatives featuring clear packaging and social media engagement are part of a rebranding initiative to increase mushroom consumption and attract the next generation.
Giorgio says the value-added items provide pizzerias and foodservice operators with convenient, high-quality solutions that enhance menu offerings while maintaining operational efficiency.
Southern Exposure attendees can discover the company's new specialty line, which includes shiitake, maitake, lion’s mane, oyster and king trumpet mushrooms.
A recent marketing summit hosted by the council allowed industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand.