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Mississippi News

The Livingston-based California Sweetpotato Council used funds from a block grant from the California Department of Food and Agriculture to dispel consumer confusion about yams versus sweetpotatoes, says Jill Damskey, the council’s associate director.

States put the spotlight on sweetpotatoes

From license plates to social media influencers, here's how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales.

Tom Burfield

Mar 27, 2025
Sweet Potatoes , Produce Marketing , Mississippi , Louisiana , North Carolina , California

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