A California-based citrus brand is gearing up for a zestful celebration Dec. 20-23 at Tops Friendly Markets as part of its nationwide "Peelz on Wheelz" Citrus Road Tour.
- Dec 18, 2023
- Citrus , Produce Retail
A California-based citrus brand is gearing up for a zestful celebration Dec. 20-23 at Tops Friendly Markets as part of its nationwide "Peelz on Wheelz" Citrus Road Tour.
To help consumers make the most of its festively packaged 10-pound carton of navel oranges this holiday season, Sunkist is offering 10 recipes and tips for making fruit purchases go further.
“While the season got off to a late start, the overall quality and flavor of our fruit has been nothing short of excellent," said Bee Sweet Citrus sales representative Jason Sadoian.
Sunkist Growers has redesigned packaging and merchandising for cara cara oranges, leaning into the fruit's unique, pink hue.
The Valencia, Calif.-based fresh citrus cooperative is allocating additional resources to its category management and consumer insights program by appointing a senior director of category management and marketing.