Latest Fresh Produce News & Insights

The California-based fresh citrus cooperative is offering tools to help consumers use citrus to elevate at-home meals and providing displays to help retailers boost sales.

With the Lunar New Year approaching, Sunkist says the themed 10-pound carton will help keep the citrus category at the forefront of longstanding celebrations domestically and across Asia.

Most fresh citrus prices in early 2024 were comparable to year-ago levels and supply is primed for promotions in the winter months, industry sources report.

The Texas-based grapefruit brand says the promotion will educate consumers on the state's red grapefruit season, while aiming to drive online sales and inspire increased consumption during peak production time.

With California, Florida and Texas crops in full swing, January is the best time of year to promote citrus, say the Massachusetts-based companies.