Its “I Love Baby Carrots” campaign touts the nutritional and health benefits of baby carrots targeting retailers and shoppers.
- Aug 21, 2024
- Carrots , Produce Marketing
Its “I Love Baby Carrots” campaign touts the nutritional and health benefits of baby carrots targeting retailers and shoppers.
Along with a refreshed corporate logo, the company will be unveiling a new consumer brand, Bolthouse Fresh, and packaging for its consumer-facing portfolio of fresh carrots and on-the-go snacking solutions.
Older age groups tend to be more frequent buyers of carrots, with 70.7% of those aged 60 and older and 66.7% of those aged 50-59 reporting purchases, compared with 46.9% of those aged 18-29.
The Morris, Minn.-based company says the move is aligned with its sales strategy in the eastern U.S.
Dorot Farm has introduced baby carrots for U.S. customers, partnering with California growers. Shipment starts next month, and a showcase is planned for Fruit Logistica in Berlin.