Latest Fresh Produce News & Insights

Industry experts recently shared their insight on what to expect for this year's crop and and avocado trends in retail.

Castroville, Calif.-based Ocean Mist Farms says its winter artichoke season in Coachella, Calif., is well underway, peaking with harvests of its Gold Standard (green globe) artichokes.

When snow blankets much of the country’s farmland and temperatures drop to single digits, growers in California’s desert regions shift into high gear with their winter vegetable crops.

“While the season got off to a late start, the overall quality and flavor of our fruit has been nothing short of excellent," said Bee Sweet Citrus sales representative Jason Sadoian.

The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager.