Latest Fresh Produce News & Insights

With its dips, including guacamoles and salsas, avocado-forward cream cheese dips, and new Original Bean Dip and Spicy Bean Dip, Yo Quiero seeks to be a “dip destination” at retail this Cinco de Mayo.

Halloween, Thanksgiving, Christmas and New Year’s Eve 2022 added 145.6 million units to the avocado category, with shoppers spending $158.3 million in retail sales, the Hass Avocado Board finds.

To celebrate his birthday and Cinco de Mayo, Dwayne Johnson has partnered with Teremana Tequila to encourage consumers to support local restaurants by picking up the check for guacamole. 

To bolster the 257 million pounds of California avocados estimated for this season, the California Avocado Commission is engaged with "full throttle" marketing support.

In advance of Earth Day, the Avocado Institute of Mexico and its parent organizations held a virtual press briefing April 17 to discuss its biodiversity efforts.