Oppy’s marketing plan for Mexican avocados centers around the pillars of sustainability, high quality and reliability, says Rodrigo Lopez, category director of citrus and avocados.
Avocados News
With all eyes on football, Naturipe is ready to support promotions that Avocados From Mexico is launching, says Andy Bruno, president of Naturipe Farms' avocado division.
Avocados From Mexico can see wonderful accomplishments in the rearview mirror, but President and CEO Alvaro Luque believes the future will be even more spectacular.
For the avocado category to see continued growth at retail, it needs a strong presence around the perimeter of the store — not just the produce department, says Alvaro Luque, president and CEO of Avocados From Mexico.
- Nov 02, 2023
- Avocados , Produce Retail , Merchandising
The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager.
- Oct 30, 2023
- Avocados , California , Produce Marketing , People