Placement is key to ensuring consistent mango movement in the produce department, and that can be especially true for Cinco de Mayo — or “Cinco de Mango,” as the National Mango Board refers to the holiday.
Informing consumers about the different characteristics of mango varieties — flavor, amount of fiber and the right time to eat — has helped grow the fruit's popularity.
Retail produce buyers and consumers are becoming more vocal about sustainability in growing and handling California summer fruit, and grower-shippers are making an all-out effort to meet those requests.
Retail opportunities include in-store, digital and social media marketing components. At foodservice, key messages focus on educating and inspiring foodservice decision-makers.
The organic Italian sweet peppers “will bring an elevated experience to the consumer and provide a great upgrade option from the traditional blocky pepper,” said Joanna Jaramillo, marketing manager.