Envy apples has entered a partnership with The Pioneer Woman magazine to spark consumer trials, stimulate repeat purchases and inspire expanded usage occasions.
- Aug 31, 2023
- Apples
The Valencia, Calif.-based fresh citrus cooperative is allocating additional resources to its category management and consumer insights program by appointing a senior director of category management and marketing.
- Aug 30, 2023
- Citrus
The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating," a playful twist on tailgating.
- Aug 29, 2023
- Avocados , PMG Retail Merchandising , Produce Marketing , Merchandising
The Bakersfield, Calif.-based company has hired Dave Moore to manage relationships with existing western U.S. customers as well as develop new business in all channels.
- Aug 29, 2023
- People , Western (U.S.)
The Packer’s Fresh Trends 2023 showed that 52% of all consumers said they purchased fresh strawberries in the past year.
- Aug 28, 2023
- Strawberries