Latest Fresh Produce News & Insights

The Wenatchee, Wash.-based company is reporting major growth in branded organic apple sales dollars and more promotion opportunities ahead.

The packer, grower and distributor of pears, apples and stone fruit says new variety development and organic offerings is a key part of 2024 plans.

Customers are invited to round up their purchases to the nearest dollar, buy a reusable bag or convert their Choice shopper points into a donation for local public school districts’ food programs.

As of Dec. 15, the Centers for Disease Control and Prevention reported the salmonella outbreak traced to fresh-cut and whole cantaloupe sickened more than 302 people in 42 states.

With California, Florida and Texas crops in full swing, January is the best time of year to promote citrus, say the Massachusetts-based companies.