Despite a lower 2024 crop in Washington state, the company's marketing director says retailers can still lift apple sales.
- Aug 20, 2024
- Apples , Awards , Merchandising
Despite a lower 2024 crop in Washington state, the company's marketing director says retailers can still lift apple sales.
The company says its Vidre+ Complex uses 1-methylcyclopropene to maintain the freshness and quality of fresh produce.
The company is highlighting pistachios as an on-the-go snack through an out-of-home campaign spanning six U.S. markets — Atlanta, Boston, Dallas, Denver, Detroit and Philadelphia.
U.S. growers forecast 20% more SweeTango apples for the 2024 forecast, which will allow the marketing season to stretch longer this season.
In the second quarter of 2024, U.S. industry dollar sales for both avocados and mangoes hit record highs, according to Mission Produce.