With the USDA's Strengthening Organic Enforcement rule going into effect March 19, Organic Trade Association co-CEO Matt Dillon led a panel discussion to help attendees understand actionable items ahead of enforcement.
The company says it plans to tout the health benefits of the vegetable through a marketing campaign that includes giveaways.
Exhibitor booths echoed the Southeast Produce Council's Southern Exposure trade show and conference's theme of "Unseen Heroes."
For every pound of Little Smoochies mandarins purchased at North Carolina Harris Teeter locations from March 6-12, Consalo Family Farms will donate a pound of mandarin oranges to a food bank.
As the potato industry eyes its role in the upcoming Dietary Guidelines for Americans, those in the industry say marketers should focus on nutritional benefits and trends to grow interest among younger shoppers.