Wonderful Pistachios launches out-of-home campaign for no shells

This summer, Wonderful Pistachios is highlighting no shells as an on-the-go snack through an out-of-home campaign spanning six U.S. markets — Atlanta, Boston, Dallas, Denver, Detroit and Philadelphia, according to a news release.

The campaign employs both traditional and digital promotional tactics to enhance consumer awareness of Wonderful Pistachios No Shells in major urban markets. Large billboards, featuring Wonderful Pistachios No Shells Roasted and Salted 2.5-ounce bags, will be displayed in the six major cities to keep the brand top-of-mind for busy consumers looking for a healthy and convenient snack, the release said.

The campaign includes nearly 80 car wraps on Uber- and Lyft-preferred vehicles. Operating more than 40 hours per week in high-traffic areas, these vehicles will feature Wonderful Pistachios branding and no-shells pistachios, further driving brand recognition as the perfect on-the-go snack, the release said.

Wonderful Pistachios says the campaign will also include digital placements in frequented locations, including Wi-Fi sponsorship at airports, transit stations, national parks, electric vehicle charging station displays and on-screen entertainment for Uber and Lyft passengers.

“No matter where your next adventure takes you, you can always enjoy Wonderful Pistachios No Shells,” said Diana Salsa, vice president of marketing, Wonderful Pistachios. “Our handy to-go packs are not only delicious and nutritious, but they're also the perfect size to fit in your car, backpack, lunch box or gym bag.”

To generate excitement and encourage active lifestyles, Wonderful Pistachios says it is teaming with local influencers in each market to highlight the convenience of no shells. The influencers will share content showcasing how Wonderful Pistachios No Shells are the perfect on-the-go snack to create buzz and drive awareness with their dedicated audiences who seek city-specific content, the release said.

The Wonderful Pistachios No Shells flavor lineup includes Chili Roasted, Sea Salt and Vinegar, Sea Salt and Pepper, Honey Roasted, Smoky Barbecue, and Jalapeño Lime. The snack nuts offer 6 grams of protein and 3 grams of fiber per serving.