Winter Sweetz, a Texas-based grapefruit brand owned by Mission, Texas-based Lone Star Citrus, has kicked off its fourth annual Sweeter in Texas sweepstakes, celebrating the state's red grapefruit season with consumers, according to a news release.
From early January through Jan. 26, Winter Sweetz is offering shoppers a chance to win one of two $500 gift card grand prizes along with a case of 20 Texas red grapefruit, the release said.
Winter Sweetz said the promotion will educate consumers on the Texas red grapefruit season. Additionally, the brand aims to drive online sales and inspire increased consumption during peak production time with recipes, snacking ideas, storage tips and more, company officials said in the release.
“This year, we are experiencing smaller fruit sizing, however, we want to assure shoppers that this has no impact on the flavor,” April Flowers, director of marketing at Winter Sweetz, said in the release. “In addition to increasing awareness of seasonal Texas red grapefruit, we are informing shoppers that size doesn’t always matter when it comes to produce!”
To elevate Texas red grapefruit season alongside the sweepstakes, Winter Sweetz said it is using a 360-degree marketing campaign that includes trade advertising, public relations efforts, social media content, influencer participation, and email marketing direct to consumers to drive entries as well as increase brand awareness.
Related link: Sweeter in Texas sweepstakes webpage