Organic approach
Twenty-four percent of organic shoppers said they are “loud and proud” about choosing organic, while 10% said they keep their preferences “under the radar” and 66% described themselves as “easygoing” about talking with others about eating organic.
The survey found men were much more likely than women to keep their organic ideals to themselves (18% to 7%).
Shoppers in the south central states (Kentucky, Tennessee, Alabama, Texas, Oklahoma, Arkansas, Mississippi and Louisiana) were most likely to declare themselves “loud and proud” about their organic food choices. Only 8% of organic shoppers in mountain and Pacific states described themselves this way.
Looking ahead
Earthbound's survey found that 22% of people said the amount of organic food their household eats has increased somewhat in the past year, while 11% said it has grown significantly.
Forty percent of consumers plan to increase their household's organic consumption in 2019; 11% plan to decrease it.
By far the top reason cited for buying organic food (75%) was that people consider it healthier.