Westfalia Fruit debuts premium 100% avocado oils in U.S.

Oxnard, Calif.-based Westfalia Fruit has debuted its premium 100% avocado oils in the U.S.

The 100% avocado oils are now available in three flavors, including Plain, Garlic, and Lemon, according to a news release. Westfalia Fruit avocado oils are made from fresh avocados grown and picked in South Africa.

“We’re called the Avo Experts for a reason,” Zac Bard, business development executive at Westfalia Fruit, said in the release. “It has everything to do with our years of experience, dedication to quality and innovation, and incredible research and development investments. From this, we are also avocado oil connoisseurs and have been making avo oils for over 20 years with input from edible oil specialists.”

According to recent studies, the avocado oil market is projected to see steady growth, driven by health consciousness, skin care trends, and sustainability, the release said. Avocado oil has high levels of monosaturated fats and contains beneficial antioxidants, providing health benefits for the heart, vision, brain functions and skin health.

In addition, Westfalia Fruit avocado oils boast a high smoke point of 500 degrees Fahrenheit, making them ideal for high-heat cooking, grilling and baking, the release said.

“Quality and authenticity are crucial,” Raina Nelson, president and CEO of Westfalia Fruit North America, said in the release. “We are thrilled to introduce the first avocado oil with a purpose — to do good. Our dedication to actionable sustainability spans decades. We use the flesh of the avocados and return the seeds and skins to the orchards for soil conditioning and mulch. Our entire process, from beginning to end, supports zero waste and carbon footprint reduction initiatives.”

Westfalia Fruit says it uses a unique process that extracts oil from the flesh.

“This specialized methodology ensures a pure flavor profile by using only the pulp,” Bard said. “It makes for a clean and premium product, and how we create it is unique to Westfalia. Avocado is a fruit, so it makes sense that it should be handled a bit differently, and we test every batch for quality and purity.”

The product line includes three flavors available in 250-milliliter recyclable glass bottles; Plain flavor is also available in 500 milliliters. Westfalia Fruit says it is the first fresh produce and avocado oil brand to partner with CIRT, or Can I Recycle This?, to empower consumers with the recyclability of its packaging by zip code, with convenient QR codes on every bottle.

Westfalia Fruit avocado oils will be available at select retailers and online soon, the release said. Refined avocado oil is light yellow in color, almost clear, and has a shelf life of up to two years. It should be stored away from light and heat, such as in a cupboard or pantry.