Wegmans stores launch ‘Check Out Hunger' scan campaign

Wegmans stores launch ‘Check Out Hunger’ scan campaign

The ‘Check Out Hunger’ scan campaign runs from Oct. 23 through Nov. 30 and raises funds for the company's 48 Feeding America food bank partners.
The ‘Check Out Hunger’ scan campaign runs from Oct. 23 through Nov. 30 and raises funds for the company's 48 Feeding America food bank partners.
(Photo courtesy of Wegmans)
by Jill Dutton, Oct 23, 2024

Wegmans Food Markets is kicking off a companywide Check Out Hunger scan campaign to raise money for its 48 Feeding America food bank partners.

Feeding America says more than 47 million people in the U.S. face hunger, including 1 in 5 children, according to a news release. The annual Check Out Hunger campaign raises funds for local food banks that provide year-round assistance to food-insecure families.

From Oct. 23 to Nov. 30, Wegmans customers can donate $2, $3, $5 or any amount at checkout, with 100% of the proceeds going to each store’s local food bank, the company said. In response to Hurricane Helene, Wegmans’ four North Carolina stores launched their campaign early on Oct. 1 to raise money for local food banks assisting with disaster relief efforts, according to the release. All donations made at Wegmans’ North Carolina stores will continue to go directly to the shared Feeding the Carolinas fund for local food banks, the company said.

“With the holidays approaching, many shoppers are thinking about how they can give back to others that may struggle to provide their families with healthy meals this season,” said Linda Lovejoy, community relations manager for Wegmans. “This campaign will help our local food bank partners to support families with children during the extended holiday break this year and will also help to fight hunger all year long.”

Wegmans says it has a long history of supporting local food banks through daily food donations and annual scan campaigns. In 2023, Wegmans donated more than 32 million pounds of food, and its customers raised more than $3.1 million through its annual scan campaigns. Since its inception over 30 years ago, the Wegmans Check Out Hunger scan campaign has raised more than $52.4 million, the release said.









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