Cinco de Mayo promotions at retail continue to grow. Guacamole ingredients, along with beer and spirits, are a common display for retailers, but what's another way to spice up your promotions? 
Try “elote.” It's Spanish for corn on the cob, but it also refers to the way to prepare street corn, including a myriad of ingredients to create a colorful, sweet and spicy treat.
Grilled or boiled corn on the cob is rolled in a type of cream, usually Mexican crema or mayonnaise, and then coated in crumbled cotija or feta cheese. Sprinkle with chili, lime and cilantro to finish.
While sweet corn itself may seem like old hat, its search velocity outside of the summer peak continues to gain steam, according to Google Trends Food & Drink. When you add “elote” and “street corn” to the search terms, there's a definitive increase in interest among those in the U.S.
A street corn display can be as simple as sweet corn with a rack of chili lime salt, or as elaborate as a curation of ingredients with recipe cards.